FleetPride, Inc. Signs NASCAR Busch Series Sponsor Partnership With Team Yellow Racing
THE WOODLANDS, Texas, Jan. 5, 2004 -- FleetPride, Inc., the nation's largest independent aftermarket distributor of heavy-duty truck parts, announced today that a sponsor partnership has been signed with Yellow Transportation. David Stremme will drive the #1 FleetPride Dodge for Team Yellow Racing in the 2004 NASCAR Busch Series season.
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Commenting on the announcement today, FleetPride's President and CEO, Gordon Ulsh, said, "FleetPride is thrilled to participate in NASCAR racing by partnering with Team Yellow Racing and establish our involvement in the NASCAR Busch Series. We look forward to pairing with a proven winner like Team Yellow Racing and David Stremme."
David Stremme is also looking forward to being a part of the new racing partnership and to capitalize on his 2003 Rookie-of-the-Year title in the 2004 NASCAR Busch Series. "I am really excited about the partnership between FleetPride and Yellow Transportation," Stremme said. "To have two such successful companies supporting the #1 Dodge is truly an honor, and shows how strongly they feel about this team's potential. I am looking forward to representing all of the employees from both businesses in the 2004 season."
Ulsh continued, "For NASCAR Busch Series fans, we are proud to associate our company with a championship caliber race team that supports the performance of our company and creates great business opportunities for us on and off the track."
Phoenix Racing owner James Finch said, "The addition of FleetPride adds energy to this team. FleetPride is a successful company with a winning attitude and I am excited about our new partnership with them. Our team is about winning races and championships, and adding value to our sponsor's investment; and we hope to do both for FleetPride."
About FleetPride:
FleetPride, Inc. (www.fleetpride.com ) -- America's premier nationwide supplier of truck & trailer parts and service-operates more than 155 locations in 33 states and carries a full line of nationally recognized brand name parts, as well as an assortment of private brand parts. In addition, FleetPride offers in-house remanufactured products such as brake shoes, transmissions, rear axles, driveshafts, and driveline components. Truck and trailer repair services are also offered at a number of locations.
About Yellow:
Yellow Roadway Corporation is a Fortune 500 Company and one of the largest transportation service providers in the world. Through operating subsidiaries including Yellow Transportation, Roadway Express, Roadway Next Day Corporation, Meridian IQ and Yellow Technologies, Yellow Roadway offers its customers a wide range of asset and non-asset-based transportation services integrated by technology. The Yellow Roadway portfolio of brands provides one of the most comprehensive package of services for the shipment of industrial, commercial and retail goods domestically and internationally. Headquartered in Overland Park, Kansas, Yellow Roadway Corporation employs approximately 50,000 people.
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