American Suzuki Announces December 2003 Sales
BREA, Calif., Jan. 5, 2004 -- American Suzuki Motor Corporation (ASMC) sold 4,489 vehicles in December 2003, for a total of 58,438 vehicles for the year.
December 2003 retail sales through dealers were up 17 percent over December 2002 thanks to the quick start of the Suzuki Forenza premium compact, which was launched in December 2003 but has yet to benefit from a dedicated advertising campaign beginning this month. Total retail sales through dealers were impacted due to Suzuki significantly reducing its dependency on fleet sales.
The Automotive Division of ASMC, Brea, Calif., was founded in 1985 by Suzuki Motor Corporation. ASMC markets automobiles in the United States through a network of more than 480 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile manufacturer. Founded in 1909 and incorporated in 1920, SMC has 141 distributors in 127 countries.
AMERICAN SUZUKI MOTOR CORPORATION MONTH END REPORTING DECEMBER CYTD 2003 2002 DSR % 2003 2002 DSR % Change Change AERIO: 1,192 4,510 -75% 19,823 18,441 7% VITARA: 360 343 1% 5,391 6,549 -18% GRAND VITARA: 399 1,024 -63% 7,945 11,529 -31% XL-7: 1,375 1,718 -23% 22,560 27,295 -17% VERONA: 584 0 NA 1,967 0 NA FORENZA: 578 0 NA 633 0 NA SWIFT: 0 0 NA 5 175 -97% ESTEEM: 1 19 -95% 113 3,851 -97% SIDEKICK: 0 0 NA 1 5 -80% SPORT: 0 0 NA 0 6 -100% X-90: 0 0 NA 0 4 -100% TOTAL: 4,489 7,614 -43% 58,438 67,855 -14% TRUCK DOMESTIC TRUCK: 360 343 1% 5,392 6,554 -18% IMPORT TRUCK: 1,774 2,742 -38% 30,505 38,834 -21% TOTAL TRUCK: 2,134 3,085 -33% 35,897 45,388 -21% CAR DOMESTIC CAR: 0 0 NA 5 175 -97% IMPORT CAR: 2,355 4,529 -50% 22,536 22,292 1% TOTAL CAR: 2,355 4,529 -50% 22,541 22,467 0% TOTAL DOMESTIC: 360 343 1% 5,397 6,729 -20% TOTAL IMPORT: 4,129 7,271 -45% 53,041 61,126 -13% GRAND TOTAL 4,489 7,614 -43% 58,438 67,855 -14% Selling Days: 26 25 307 307