American Honda Sets New All-Time Sales Record in 2003
TORRANCE, Calif., Jan. 5, 2004 -- American Honda sales rose 8.2 percent in 2003 to a new all-time record of 1,349,847 Honda and Acura cars and light trucks. Both the Honda and Acura brands also recorded all-time record results for the year on the strength of popular products including the Honda Pilot and Element, Acura MDX and the all-new TSX and TL performance luxury sedans.
2003 sales highlights:
* All-time record American Honda total vehicle sales of 1,349,847, up
8.2 percent;
* All-time record American Honda light truck sales of 529,718, up
29.4 percent;
* All-time record Honda Division total vehicle sales of 1,178,929, up
8.9 percent;
* All-time record Honda Division light truck sales of 472,437, up
32.6 percent;
* All-time record Acura Division total vehicle sales of 170,918, up
3.2 percent;
* All-time record sales of Odyssey (154,063), Pilot (106,917)
and Element (67,478);
* All-time record Acura MDX sales of 57,281, up 8.2 percent.
"It's been a banner year for Honda and Acura, driven by class-leading products and a continuing focus on customer satisfaction," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "With an improving economy and exciting new models like our Accord Hybrid on the horizon, we're confident that 2004 will be another very strong year for Honda and Acura."
American Honda also set new December records for total vehicle and light truck sales along with record December sales of Honda light truck models and best-ever December sales for Acura. American Honda total December vehicle sales of 101,647 units topped last year's record of 100,736 cars and light trucks, while American Honda light truck sales rose 6.2 percent to a record 43,615 units for the month.
Honda Division sales in December totaled 86,110 units with record light truck sales of 37,827 units, up 5.6 percent over last year, including record December results for the Pilot (10,583) and Element (4,829).
Acura finished 2003 with record December sales of 15,537 cars and light trucks, up 21 percent over last year on the strength of MDX, TSX and the all- new TL. Record Acura sales of 170,918 for the full calendar year topped the previous best of 170,469 set in 2001.
American Honda Vehicle Sales For December 2003
Month-to-Date Year-to-Date
December December DSR** December December DSR**
2003 2002 % Chg. 2003 2002 % Chg.
American Honda
Total 101,647 100,736 -3.0% 1,349,847 1,247,834 8.2%
Total Car
Sales 58,032 61,252 -8.9% 820,129 838,603 -2.2%
Total Truck
Sales 43,615 39,484 6.2% 529,718 409,231 29.4%
Import Car
Sales 10,743 14,959 -30.9% 170,669 151,902 12.4%
Honda Division 6,973 12,323 -45.6% 120,395 112,141 7.4%
Acura Division 3,770 2,636 37.5% 50,274 39,761 26.4%
Import Truck
Sales 11,334 12,287 -11.3% 143,909 146,266 -1.6%
Honda Division 11,334 12,287 -11.3% 143,909 146,266 -1.6%
Domestic Car
Sales * 47,289 46,293 -1.8% 649,460 686,701 -5.4%
Honda Division 41,310 41,628 -4.6% 586,097 613,865 -4.5%
Acura Division 5,979 4,665 23.2% 63,363 72,836 -13.0%
Domestic Truck
Sales * 32,281 27,197 14.1% 385,809 262,965 46.7%
Honda Division 26,493 22,154 15.0% 328,528 210,010 56.4%
Acura Division 5,788 5,043 10.4% 57,281 52,955 8.2%
MODEL BREAKOUTS BY DIVISION
Honda Division
Total 86,110 88,392 -6.3% 1,178,929 1,082,282 8.9%
Accord * 26,443 31,770 -20.0% 397,750 398,980 -0.3%
Civic * 21,246 21,493 -5.0% 299,672 313,159 -4.3%
Prelude 0 3 10 1,966 -99.5%
S2000 550 544 -2.8% 7,888 9,684 -18.5%
Insight 44 140 -69.8% 1,168 2,216 -47.3%
FCX 0 1 4 1 300.0%
Odyssey * 11,081 12,302 -13.4% 154,063 153,467 0.4%
Passport * 0 32 70 3,524 -98.0%
Pilot * 10,583 8,863 14.8% 106,917 52,062 105.4%
CR-V 11,334 12,287 -11.3% 143,909 146,266 -1.6%
Element * 4,829 957 385.2% 67,478 957 6951.0%
* Domestic
Vehicle Ttl 67,803 63,782 2.2% 914,625 823,875 11.0%
Accord 22,738 23,198 -5.8% 325,465 330,692 -1.6%
Civic 18,572 18,430 -3.1% 260,632 283,173 -8.0%
Passport 0 32 70 3,524 -98.0%
Pilot 10,583 8,863 14.8% 106,917 52,062 105.4%
Odyssey 11,081 12,302 -13.4% 154,063 153,467 0.4%
Element 4,829 957 385.2% 67,478 957 6951.0%
Acura Division
Total 15,537 12,344 21.0% 170,918 165,552 3.2%
Integra 0 0 0 19
RSX 1,495 2,094 -31.4% 24,292 30,117 -19.3%
CL * 126 652 -81.4% 6,593 12,072 -45.4%
TL * 5,853 4,013 40.2% 56,770 60,764 -6.6%
TSX 1,851 18,932
RL 414 535 -25.6% 6,829 9,392 -27.3%
NSX 10 7 37.4% 221 233 -5.2%
MDX * 5,788 5,043 10.4% 57,281 52,955 8.2%
Selling Days 26 25 307 307
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate