CheapestCarInsurance.com Launches New Consumer Awareness Campaign; Company Urges Families to Take Action Toward Saving Money in 2004

CHINO HILLS, Calif., Jan. 5, 2004 -- Those whose resolutions this year include spending less money might be wise to pay a visit to CheapestCarInsurance.com (www.cheapestcarinsurance.com). The free Web site, designed to help people find the most competitive insurance rates available, is kicking off 2004 with a new consumer awareness campaign with the tagline "Take action now! A penny saved is a penny earned."

"We chose to use a piece of Benjamin Franklin's timeless wisdom to define our new campaign because those words still ring true today," said Deanne Azzurro, CEO of CheapestCarInsurance.com. "People know they need to save money, and at CheapestCarInsurance.com we're urging them to take action and really do something money-saving in the New Year. An easy step toward saving those pennies - and probably a lot more - is to look at what they're spending on insurance and then do a little comparison shopping for lower rates."

That's where CheapestCarInsurance.com can help, said Azzurro. The company is not an insurance provider or agent; rather, it is a consumer advocacy Web site with a network of thousands of participating insurance agents and companies across the U.S. When a visitor to the site fills out a simple online form, the CheapestCarInsurance.com system instantly attempts to match their profile with licensed local insurance professionals in its network. The consumer's information is immediately sent to those agents and insurance companies, who then contact the consumer with their best quotes.

"What separates us from other online insurance companies is our name, CheapestCarInsurance.com," Azzurro explained. "It compels consumers to take action now, stop what they are doing and take a few minutes out of their busy schedules to fill out our online quote form out of curiosity. In the process, they find out just how much they are overpaying for car insurance - and it's not pretty. Most consumers don't realize they are overpaying for car insurance. That's why we're telling them, take action now. Start saving money in 2004. Whether you do that by clipping coupons or by visiting CheapestCarInsurance.com, you will not be disappointed."

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.