Harris Interactive Introduces Enhanced Internet-Based Consumer Market Research Capabilities for Vehicle Manufacturers and Tier 1-2-3 Suppliers

Appoints Automotive Industry Veteran Scott D. Upham to Head Automotive & Transportation Research Group

ROCHESTER, N.Y. and DETROIT, Jan. 5 -- Harris Interactive(R), a worldwide market research and consulting firm, introduces its enhanced, Internet-based market research capabilities for vehicle manufacturers and Tier 1-2-3 suppliers and announces the appointment of Scott D. Upham, previously of J.D. Power and Associates, who will direct automotive research efforts for the company.

Harris Interactive has developed the world's largest consumer panel to be used exclusively for automotive market research, the Automotive Insights Panel, a body of respondents identified from among its multimillion-member panel of online survey respondents. This proprietary panel provides vehicle manufacturers and automotive suppliers with unique insight into consumer preferences, product knowledge, buying behavior and brand awareness.

Harris Interactive's Automotive & Transportation Research capabilities include:

  *  Migration of Paper and Phone Based Research to Online Methodologies
  *  Customer Satisfaction, Retention & Loyalty Testing
  *  Virtual, Online Consumer Clinics
  *  Interior & Exterior Product Appearance Testing
  *  Product Feature/Price Testing
  *  Brand Awareness
  *  Consumer Tracking Studies
  *  Product Image Testing
  *  Prototype/Concept Testing
  *  Copy & Advertising Testing

Internet-based market research provides automotive companies with highly accurate datasets and analyses delivered considerably faster and more economically than other methods.

  Harris Interactive Appoints Scott D. Upham to Head Automotive &
   Transportation Research Group

Scott D. Upham, newly appointed senior vice president of the Automotive & Transportation Research (ATR) group at Harris Interactive, will be responsible for overseeing ATR operations and will play a vital role in sales and marketing efforts within the automotive industry. With 16 years of experience in automotive market research sales and marketing, Upham will provide this key market with insights about the benefits of the Harris Interactive Internet- based market research product and service offerings.

Upham joins Harris Interactive prior to serving in J.D. Power's Automotive Forecasting Group as a senior director. He was also founder and president of Providata Automotive where he focused on the global vehicle components' market for five years. Previously, Upham worked for several automotive suppliers in senior marketing roles after starting his career at Ford Motor Company.

About Harris Interactive(R)

Harris Interactive (www.harrisinteractive.com) is a worldwide market research and consulting firm best known for The Harris Poll(R), and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York, U.S.A., Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research. The Company conducts international research through wholly owned subsidiaries-London-based HI Europe (www.hieurope.com) and Tokyo-based Harris Interactive Japan -- as well as through the Harris Interactive Global Network of local market- and opinion- research firms, and various U.S. offices. EOE M/F/D/V

To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, visit www.harrispollonline.com.