Lee Iacocca Talks Hybrids, Fuel Cells, and Oil in Green Car Journal's Spring 2004 Issue

SAN LUIS OBISPO, Calif., Jan. 5, 2004 -- According to Lee Iacocca, Detroit had better get going or it risks losing the hybrid market to Japan, China is aiming to leapfrog ahead of America with hybrids and other clean cars, and automakers are betting the farm on fuel cell vehicles even though the lack of a hydrogen infrastructure could stop them in their tracks.

Where can you find must-read perspectives from automotive icons like Lee Iacocca and Carroll Shelby alongside those of environmental leaders like the Sierra Club's executive director Carl Pope and the Natural Resources Defense Council's president John Adams?

Only on the pages of the Green Car Journal quarterly magazine, a new type of auto enthusiast publication that takes environmental performance into account.

"Automobiles and the environment need not be mutually exclusive," says Green Car Journal editor and publisher Ron Cogan, a former Motor Trend feature editor. "When armed with the right information, drivers can, and increasingly will, choose vehicles offering the function and features they desire that also happen to have a lesser environmental impact."

Green Car Journal magazine has just launched its all-new online site -- greencar.com -- concurrent with the release of its Spring 2004 issue.

Coinciding with Detroit's North American International Auto Show and the Greater L.A. Auto Show, this second issue signals the publication's increase to a quarterly frequency and the debut of a new subscription program at $19.95 per year.

The Green Car Journal magazine was recently honored with seven International Automotive Media Awards, including silver for Best Magazine Design and bronze for Best Single Issue.

Launched in May 2003, the Green Car Journal consumer magazine is a natural follow-on to the monthly Green Car newsletter, which continues to serve the auto industry as a leading resource for business news and analysis. The Green Car newsletter, which was just awarded gold for Best Newsletter by IAMA, began publication in January 1992. Both publications focus on hybrid, electric, and fuel cell vehicles; hydrogen, ethanol, natural gas, LPG, and low sulfur hydrocarbon fuels; and technologies such as electric and fuel cell powerplants, advanced gasoline engines, and clean diesel.

Among the colorful features in the magazine's Spring 2004 issue are stories on the hydrogen-powered Mazda RX-8 RE, a ranking of the Top 25 Green SUVs for 2004, and discussion of how hybrids are finally making an impact on Main Street USA. New car buyers are also provided guidance on the many gasoline partial zero emission vehicles available in showrooms today.