Fleetwood RV Drives Strong Momentum at 41st Annual National RVIA Tradeshow
New Products, Strategic Relationships and Dealer Participation Further Demonstrate Market Leadership Heading into 2004
RIVERSIDE, Calif., Dec. 22 -- Echoing its dynamic new corporate theme, Driven to Explore, Fleetwood RV today announced it created strong momentum across all business lines and initiatives at the recent 41st Annual National RVIA tradeshow in Louisville, Kentucky. Fleetwood made the announcement after rolling out several new products and designs, a new corporate identity, and key strategic relationships that were well received by the industry.
One of the new products featured at the show was the 2004 GearBOX LSV (Lifestyle Support Vehicle). The GearBOX is a towable product that offers outdoor lifestyle enthusiasts the ability to safely haul their equipment -- such as quads, dirt bikes, snowmobiles, and other gear -- to remote settings while enjoying the comfortable amenities of the RV lifestyle. The GearBOX will be available nationwide in early 2004.
"RVIA was a great demonstration of Fleetwood's continued leadership and commitment to our valued dealers and their customers," said Chris Braun, Senior Vice President of Fleetwood RV. "It was a chance for the industry to see first-hand our focus on new product development, new strategic relationships, and the exciting direction of Fleetwood RV heading into 2004." Sales resulting from the show exceeded Fleetwood's goals with a twenty-percent increase over last year, according to Braun.
Other highlights of the show were the completely redesigned 2004 American Tradition and American Eagle luxury diesel motor homes. The entire American Coach line was redesigned -- from the chassis up -- based on dealer and customer feedback to offer the most spacious, comfortable and flexible floor plans available. A totally redesigned Pace Arrow, with an additional five inches of headroom resulting in a more spacious and residential interior, was also introduced at the show. The Pace Arrow is a gas motor home with new caps and exterior graphics that make it look more like a high-end diesel coach.
Fleetwood also introduced its 2004 line of Folding Trailers, which includes models in the Destiny SE and DLX series, Grand Tour and Grand Tour Elite, and the Highlander series, all of which were completely redesigned. With 18 spacious floor plans, the new models feature residential height galleys, glide-out dinette areas and two king-size sleeping spaces.
Additionally, Fleetwood introduced its new corporate identity, which includes a revised logo and the marketing theme, Driven to Explore. The theme has two meanings. First, it expresses the passion for travel and discovering new places that Fleetwood owners enjoy in their RVs. Second, it represents Fleetwood RV's commitment to innovation and relentless drive to constantly improve the quality and value of its products and services.
As part of its new strategic relationship with The Goodyear Tire & Rubber Company, Fleetwood RV will migrate its 2004 RV models to Goodyear RV tires. Fleetwood held a dealer seminar to introduce the new relationship and demonstrate the value and quality that will result from the new tires.
About Fleetwood Enterprises
Fleetwood RV is a division of Fleetwood Enterprises, Inc. , the nation's leader in recreational vehicle sales and a leading producer and retailer of manufactured housing. Fleetwood's recreational vehicle line includes motor homes, travel trailers, fifth wheels, truck campers and folding trailers. Fleetwood RV products are distributed through a nationwide network of more than 1,200 dealers. For more information on Fleetwood Enterprises, visit our website at www.fleetwood.com or call 1-800-322-8216.