North American International Auto Show Selects PR Newswire As Official News Service

NEW YORK and DETROIT, Dec. 22, 2003 -- Automotive reporters covering the 16th annual North American International Auto Show (NAIAS) can locate news releases, photos, audio and video from show participants through PR Newswire, the official news service selected by the producers of the Detroit-based automotive show, the two organizations announced today. The show will be held January 4 - 19, 2004 at the Cobo Conference/Exhibition Center in downtown Detroit.

  
Breaking news from NAIAS exhibitors will be distributed
through PR Newswire to automotive reporters worldwide, and by
pre-registering on PR Newswire's media-only web site, PR
Newswire for Journalists at www.prnewswire.com/media, media can
receive breaking news releases from the show, in their
preferred format and delivery schedule.  Reporters seeking
additional archived content to complement stories, including
photos, logos and multimedia, can easily search and download it
from the media site once they are registered.
      
"I strongly encourage reporters who plan on covering news
coming out of the NAIAS to register at our media website," said
Sarah Skerik, PR Newswire's Vice President of Channel Sales &
Marketing.  "These are heavy news events and this site will
allow reporters to stay on top of breaking show news, filter it
according to their needs, and receive it directly in their
in-box as it crosses the wires."
      
All exhibitors' news releases will also be available on the
Exhibitor News Channel on the NAIAS show site, found at
www.naias.com.	Additionally, PR Newswire will deliver extra
exposure through the NAIAS Online News Center at
www.prnewswire.com/news, located under Trade Shows, and on PR
Newswire for Journalists. Exhibitors will have the opportunity
to purchase online press kits and specialized distribution
circuits to provide news to targeted audiences.  PR Newswire
will be on-site at the show in the Michelin Media Center.
      
The North American International Auto Show Broadcasting
Center is operated by ZIP-TVS, an NAIAS expert.  MultiVu, a PR
Newswire company, is ZIP-TVS's preferred, in-house video
distribution resource at NAIAS 2004.   Housed on-site at the
Cobo Convention Center, MultiVu will offer a complete array of
multimedia and broadcast production/distribution services to
exhibitors at NAIAS.
      
 North American International Auto Show
      
In January 2003, Detroit concluded its 87th Auto Show, its
15th consecutive year as the expanded North American
International Auto Show (NAIAS).  Now entering its 16th year as
an international event, the North American International Auto
Show is considered among the most prestigious auto shows in the
world and is one of the largest media events in North America.
The NAIAS is the only auto show in the United States to earn
the distinguished sanction of the Organisation Internationale
des Constructeurs d'Automobiles (OICA), the Paris-based
alliance of automotive trade associations and manufacturers
from around the world.	The NAIAS Web site can be accessed at
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