viaLink Comments on Continued Growth in the 4th Quarter

DALLAS--Dec. 1, 20038, 2003--The viaLink Company (OTCBB:VLNK), the leading provider of synchronization and scan based trading services to the consumer packaged goods and retail industries, said today that it had signed 40 new customer contracts so far this quarter.

"The growth we have experienced thus far this quarter is encouraging considering the slow down we traditionally see in the 4th quarter," said Bob Noe, CEO of viaLink. "More important, the addition of these 40 new contracts continues to contribute to our substantial growth in subscription revenues. We expect to end the year with subscription revenues for the 4th quarter up over 40% compared to the 4th quarter last year. This base represents predictable recurring revenue and closes the gap to reach cash-flow break-even."

The viaLink Company (OTCBB: VLNK) provides advanced e-commerce services to the retail and CPG industries. We help progressive suppliers, distributors and retailers improve their supply chain efficiency, increase sales and serve their customers more effectively. For more information about viaLink's data synchronization, scan based trading, supply chain visibility and UCCnet registry and publication solutions, call (972) 934-5500 or visit viaLink's website: www.vialink.com.