FullCircle Registry, Inc. Announces New ENC Global Emergency Notification Service

LOUISVILLE, Ky., Dec. 17, 2003 -- FullCircle Registry, Inc. (BULLETIN BOARD: FLCR) , today announced the acquisition of Emergency Notification Company Global (ENC Global), a new product that will be marketed by the Company's Emergency Notification Division.

ENC Global is an emergency notification service wherein a customer's four (4) emergency contacts are notified by a call center in the event of an emergency. Each customer is issued an emergency ID card for his/her wallet or purse, a key chain pendant and a decal for vehicles. These devices alert emergency personnel to contact the call center, which will immediately begin notifying the member's family, friends or other specified contacts.

The ENC product will initially target the automotive industry as both a value-added benefit for vehicle purchasers and a lead generation tool for auto dealers.

"We believe this new product line will be highly marketable due to the value that it brings to both the auto dealer and the consumer," stated Isaac Boutwell, President and Chief Executive Officer of FullCircle Registry, Inc. "Lead generation programs are a valuable tool in the auto industry, and this service provides new prospects to the dealer, while providing a valuable service to the person that just purchased a car in the event of a vehicular accident or other emergency."

"The ENC Global product is priced at a level that will encourage participating automobile dealers to include the benefit with every car sold," observed Trent Oakley, Executive Vice President and Chief Marketing Officer of FullCircle Registry, Inc. "We will also introduce this program to potential customers in the insurance and other industries."

About FullCircle Registry, Inc.

FullCircle Registry is a technology-based company that provides emergency document and information management to consumers. Through the use of coded customer IDs and personal identification numbers, the system is designed to allow customers and/or medical personnel to quickly obtain critical information about specific medical needs, Advance Directives and contact information in the event of an emergency or other family crisis. Additionally, through its BrightStar Photo ID Kit, FullCircle Registry provides law enforcement personnel with child photo and identification information that can be critical in the search for missing or abducted persons. Through the Company's new product marketing division, FullCircle Registry offers Health Reimbursement Arrangements and Healthcare-Wellness Cards, and it is developing other non-insurance healthcare and emergency-related products and services. FullCircle Registry is headquartered in Louisville, Kentucky, and its common stock trades on the OTC Bulletin Board under the symbol "FLCR". For additional information, please visit the Company's Web site at http://www.fullcircleregistry.com/.

Except for the historical information contained herein, the statements in this announcement are forward-looking statements which involve risks and uncertainties that could cause actual results to differ materially from those expressed in, or implied by, the forward-looking statements. Factors that might cause such a difference include, but are not limited to, those relating to general economic conditions in the markets in which the companies operate; success in the development and market acceptance of new and existing products; dependence on suppliers, third-party manufacturers and channels of distribution; customer and product concentration; fluctuations in customer demand; maintaining access to external sources of capital; ability to execute management's margin improvement and cost control plans; overall management of the companies' expansion; obtaining of necessary regulatory approvals; and other risk factors detailed from time to time in the companies' filings with regulatory bodies.

For further information, please contact Trent Oakley of FullCircle Registry, Inc., +1-502-540-5112, or fax, +1-502-540-5879, info@fullcircleregistry.com.