New Product Identifies Geographical Location of Internet User

IP2Location.com Releases Database to Identify Geographical
Location of Internet Address

SARASOTA, Fla., Dec. 17, 2003 -- IP2Location.com, a leading
technology provider of Internet geo-location software and
services for the e-commerce industry, today announced the
release of a new database in the IP2Location's award-winning
product series. IP2Location(TM) is a database product that
enables Web sites to identify the geographic location of
their visitors using IP addresses. The database is used to
match an incoming IP (internet protocol) address to the
country, region, state, city, latitude, longitude and
Internet service provider (ISP) of the Internet user. By
knowing the location of visitors in real time, Web sites can
display localized content, server bandwidth balancing,
improve click-throughs and sales, prevent Internet fraud,
and implement many other solutions. For the advertising and
marketing industry, learning your Web visitor's origin
enables you to offer unique banners to increase hits rate
and ROI, customize marketing messages, redirect visitors to
appropriate Web pages, display native language, or manage
digital rights. For e-business Web sites, the
IP2Location(TM) database is crucial to identify suspicious
Internet orders to reduce charge-backs, avoid orders from
high risk countries, display native currency on order forms,
and calculate correct tax fees based on country and regions.

"The unique value of the Internet intelligence is that
IP2Location gives us the ability to target location-aware
messages directly to consumers," said Danny Wong, vice
president of IIA Advertising Inc. "With IP2Location's
technology, we can better understand who and how people use
our Web sites and then, in turn, offer advertisers the
ability to deliver specific marketing messages to specific
groups of consumers based on location."

The IP2Location(TM) database contains more than 2.5 million
records for all IP addresses. It has over 95 percent
matching accuracy at the country level. Available at only
US$499 per year, the database is available via download with
free twelve monthly updates. Data is in ASCII text format,
compatible with popular database programs including
Microsoft SQL, MySQL, Microsoft Access, Oracle, IBM DB2 and
others. Free demo is available online at
http://www.ip2location.com.

About IP2Location.com

Founded in 2001, IP2Location.com provides Internet
infrastructure intelligence services to online businesses.
IP2Location.com's products provide the geographic location
of Web site visitors in real-time, enabling businesses to
display localized content, bandwidth balancing, improve
click-throughs and sales, prevent fraud, conduct site
analysis and foster regulatory compliance. With over 500
industry leading customers, IP2Location.com is the
geolocation market leader. IP2Location.com's main
headquarters is located in Penang, Malaysia, with regional
sales office located in Florida, United States. The company
can be reached by fax at +1-775-719-3889, by email at
press@ip2location.com, and on the Web at
http://www.ip2location.com.