Video-On-Demand-Based Buick Advertising Campaign Implemented Through Its 'Totally Hollywood TV' Cable Channel

- Interactive Direct Response Element Produces High Number of Positive Consumer Responses -

BOCA RATON, Fla., Dec. 15 -- Hollywood Media Corp. announced today the results of an innovative video-on-demand ("VOD")-based advertising campaign on its Totally Hollywood TV digital cable channel. The campaign ran for Buick, a division of General Motors Corporation. During July and August 2003, Totally Hollywood TV ("THTV") ran 30 second advertisements in connection with the Buick Rainier SUV's "Tiger Trap 2003" campaign prior to consumer-selected THTV content. Following THTV's content presentation, viewers were invited to answer a simple yes/no question pertaining to the advertisement, offering the opportunity to request additional information. As a result of exploiting the VOD platform, the response rate of THTV viewers who saw the ad and requested a brochure on the new Buick Rainier was in the mid-single digits, which is significantly higher than traditional media direct response results.

Eric Illowsky, President of Development, Hollywood Media Corp., commented: "Today's fragmented media environment and traditional linear TV program ratings do not enable an advertiser to know how many consumers they're actually reaching. Through Buick's advertising campaign on Totally Hollywood TV, we were able to offer the client an empirical measure of audience impressions and incorporate a direct response component to generate a strong base of sales leads for Buick's new SUV. We anticipate that these results will enable us to effectively market our unique advertising to other corporate advertisers.

"Interestingly, the VOD platform itself provided us with all the technical capability needed to execute the yes/no question, as facilitated by Cox Media in San Diego," Illowsky continued. "This cable TV-unique capability can be used in many ways to serve various advertisers' objectives including measurable brand interaction with the consumer. The Buick Tiger Trap 2003 campaign on THTV proves that VOD platform-based advertising is an effective and potentially groundbreaking advertising medium."

Reggie Beckius, Buick Interactive Manager, commented: "We're very pleased with the amount of impressions and the number of viewers who opted into the request-for-information feature to receive a Rainier brochure. The interactive advertising capabilities on the VOD platform gave us the opportunity to truly connect with consumers. This execution with Totally Hollywood TV demonstrated the benefits which VOD-based advertising can offer advertisers. We look forward to working with programmers, distributors and agencies to further refine the potential of this new medium."

About Hollywood Media

Hollywood Media Corp. is a leading provider of news, information and ticketing covering the entertainment and media industries. On the strength of its history in developing comprehensive entertainment industry databases, as well as its major strategic partners and unique content, the Company has launched a network of media businesses. The Company's Data Business includes CinemaSource, EventSource, AdSource and Baseline/FilmTracker. The Company's Broadway Tickets business includes Broadway.com, 1-800-Broadway and Theatre Direct International. These services supply thousands of media outlets with specific information on entertainment events such as movies, live theater and concerts, and sell tickets for Broadway. The Company's businesses also include an intellectual property business, as well as Hollywood.com and a minority interest in MovieTickets.com. In addition, the Company owns and operates the cable television network, Totally Hollywood TV ("THTV").