Dale Jarrett Racing Adventure Reports 88% Increase in Sales of Holiday Gift Certificates

CHARLOTTE, N.C., Dec. 11, 2003 -- The Dale Jarrett Racing Adventure (BULLETIN BOARD: DJRT) has announced that Holiday Gift Certificates are selling at a record pace. As a result of a new marketing initiative that centers on radio spots in 5 key markets sales of gift certificates have exceeded last year's record numbers by 88%. Tim Shannon, CEO stated, "The phones are ringing off the hook over here and every available body has been taking orders. It's exciting to see that our 2004 track dates are filling up so fast. It certainly makes a statement about our racing adventure. People who have experienced a day with us are telling friends and our radio spots are working extremely well."

"We have also recently launched a new program specifically designed to reward our valued shareholders. If you are a shareholder of record with Dale Jarrett Racing Adventure, you will receive a 10% discount on all racing adventures. All we ask is that you inform the booking agent at the time of your reservation."

The Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) was created to fill the public's need for adventure, excitement and most importantly SPEED! The founders of DJRT have assembled the finest and most authentic equipment available, the most professional and creative staff and the fastest and most aggressive NASCAR driving school in the world. DJRT is the only publicly traded driving school in the country and is dedicated to increasing shareholders' investment value. The Dale Jarrett Racing Adventure allows participants the thrill of getting behind the wheel of an actual race- driven, 600-hp NASCAR Winston Cup stock car.

The Dale Jarrett Racing Adventure is an entertainment based driving school that's mission is to provide the American public the closest and safest duplication of what real stock car racing is like with passing, drafting and multi car groups on legendary NASCAR racetracks across the country.

Winston Cup Champions Dale and Ned Jarrett along with Glenn Jarrett and Arca racing series driver Jason Jarrett represent the school. The school is also represented by three times NFL MVP quarterback Brett Favre.