Video Feed: Changing the Definition of Baby Boomer National Campaign to Redefine the Boomer Generation in the Dictionary
SATELLITE FEED: Thursday December 11th, 2003 Friday December 12th, 2003 1:15 PM - 1:30 PM EST 11:30 AM - 11:45 AM EST Telstar 5 Telstar 5 Transponder 23 Transponder 23 C-Band C-Band Downlink Freq: 4160 Vertical Downlink Freq: 4160 Vertical Preview and access this video on Pathfire DMG: 11510 Search within the PR Newswire or MultiVu section by story ID # 11510 or by headline For technical assistance call Pathfire Customer Care at 1-888-345-0489 or e-mail support@pathfire.com FORMAT: VNR
ADDITIONAL RESOURCES: Video, hard copy requests, contact information and more available at http://www.prnewswire.com/broadcast/11510/11510_press.html
STORY SUMMARY:
Most people today define the baby boomer generation solely by their age. To combat this mentality, one baby boomer couple set out on a cross-country journey to redefine the way their generation is identified. Baby Boomers, defined by Merriam-Webster's Dictionary as people born during a baby boom are the largest demographic in the country, representing 43 percent of the U.S population. While these folks may very well be entering retirement, they still consider themselves young at heart.
Two boomers -- Louis and Mariann Mawcinett spent their annual driving vacation looking for other youthful boomers to sign a petition asking the dictionary giant Merriam-Webster to define them by more than just their age. Driving the Kia Amanti, a new vehicle designed to appeal to boomers' unique style and youthful attitude, they set out to collect as many signatures as possible. Thousands of signatures were collected.
SOUNDBITES: -- Mariann and Louis Mawcinitt, Baby Boomers -- Michael J. Weiss Author and Boomerologist -- Peter M. Butterfield, President and CEO, KIA Motors America
B-ROLL INCLUDES: Baby boomers exercising*** Mawcinett's delivering petitions***Exterior Merriam -Webster Headquarters
VIDEO PROVIDED BY: KIA Motors America FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations, 800.653.5313 EXT, 3
PRNewswire -- Dec. 11
Video: http://www.prnewswire.com/broadcast/11510/11510_press.html