Toyota Reports Record November 2003 Sales
TORRANCE, Calif., Dec. 2, 2003 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever November sales of 147,731, an increase of 12.8 percent over last November. Calendar-year-to-date (CYTD) sales total 1,712,897, an increase of 6.5 percent compared to the same period last year.
"A strong rebound in retail sales, especially in big-ticket items, continues to fuel a broad economic recovery," said Jim Press, TMS executive vice president and COO. "Although we see strong sales across our lineup, the phenomenal response to Prius reflects mainstream acceptance of this important new technology."
The Toyota Division recorded best-ever November sales of 124,626, an increase of 8.8 percent. The Lexus Division also enjoyed record November sales of 23,105 units, up 40.4 percent over last November.
Toyota Division light trucks reported record November sales of 62,162, an increase of 22.0 percent. The Sienna van led the way with a record 13,419 units sold, up 136.6 percent over the same period last year. Sales of the 4Runner mid-size sport utility vehicle (SUV) posted sales of 8,803 units, up 49.2 percent. Highlander mid-size SUV sales followed closely behind with 8,368 units sold. Sales of the Tacoma compact pickup were also up with 11,499 units sold, an increase of 7.3 percent. The introduction of the all-new Tundra Double Cab full-size pickup contributed to strong Tundra sales of 8,783 units, up 14.7 percent over last November.
The all-new second-generation Prius hybrid sedan enjoyed a second consecutive record sales month of 5,584 units after its first full month of sales. This is more than double the sales of the first-generation's best-ever month in March 2003 with 2,532 units sold.
Scion, the new car marque from TMS, reported best-ever monthly sales of 1,923 units after its first six months of sales in California. CYTD sales for Scion total 9,613.
Lexus light trucks recorded best-ever November sales of 12,448, an increase of 108.7 percent. The all-new RX 330 luxury SUV achieved best-ever November sales of 8,425, up 63.5 percent over the same period last year. The GX 470 luxury mid-size SUV posted strong sales with 3,063 units sold. The LX 470 full-size luxury SUV also recorded increased sales of 18.4 percent with 960 sold.
Lexus passenger cars saw strong sales with 10,657 vehicles sold, up 1.6 percent over last November. The ES 330 luxury sedan continued its steady sales pace with 5,738 units, up 13.5 percent. The flagship LS 430 luxury sedan recorded 2,474 sales for the month, an increase of 26.9 percent.
Sales of North American-built vehicles accounted for 60.1 percent of total November sales. There were 25 selling days this sales month compared to 26 last November.
TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
November, 2003
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % DSR %
2003 2002 CHG 2003 2002 CHG
ECHO 466 2,623 -81.5 25,828 28,475 -9.0
COROLLA 20,751 22,586 -4.4 305,765 234,750 30.7
CELICA 866 1,437 -37.3 14,043 21,666 -35.0
CAMRY 29,309 32,190 -5.3 383,478 403,136 -4.5
AVALON 3,373 5,091 -31.1 47,600 64,131 -25.5
MR2 SPYDER 192 288 -30.7 2,763 4,464 -37.9
PRIUS 5,584 1,956 196.9 20,602 18,329 12.8
SCION xA 712 0 -- 3,542 0 --
SCION xB 1,211 0 -- 6,071 0 --
TOTAL TOYOTA DIV.
PASS. CAR 62,464 66,171 -1.8 809,692 774,951 4.9
ES 300 5,738 5,259 13.5 59,000 64,262 -7.9
LS 430 2,474 2,027 26.9 20,808 24,090 -13.3
SC 430 683 886 -19.8 9,625 13,430 -28.1
GS 300 788 1,207 -32.1 10,201 13,386 -23.5
GS 430 142 211 -30.0 1,928 2,220 -12.8
IS 300 832 1,316 -34.2 12,620 18,928 -33.1
TOTAL LEXUS PASS.
CAR 10,657 10,906 1.6 114,182 136,316 -15.9
TOTAL TOYOTA PASS.
CAR 73,121 77,077 -1.3 923,874 911,267 1.7
SIENNA 13,419 5,898 136.6 91,650 74,136 24.1
RAV4 5,236 6,613 -17.7 68,066 80,687 -15.3
4RUNNER 8,803 6,136 49.2 99,934 69,826 43.6
HIGHLANDER 8,368 8,706 0.0 111,723 103,527 8.3
LAND CRUISER 603 668 -6.1 5,784 6,022 -3.6
SEQUOIA 5,451 5,851 -3.1 59,861 63,821 -5.9
4X2 TACOMA 6,684 6,472 7.4 86,271 84,471 2.5
4X4 TACOMA 4,815 4,672 7.2 56,225 56,478 -0.1
TOTAL TACOMA 11,499 11,144 7.3 142,496 140,949 1.5
TUNDRA 8,783 7,963 14.7 92,112 91,453 1.1
TOTAL PICKUP 20,282 19,107 10.4 234,608 232,402 1.3
TOTAL TOYOTA DIV.
LT TRUCK 62,162 52,979 22.0 671,626 630,421 6.9
LX 470 960 843 18.4 8,030 8,265 -2.5
GX 470 3,063 0 -- 27,595 0 --
RX 300 8,425 5,360 63.5 81,772 64,683 26.9
TOTAL LEXUS LIGHT
TRUCK 12,448 6,203 108.7 117,397 72,948 61.5
TOTAL TOYOTA LIGHT
TRUCK 74,610 59,182 31.1 789,023 703,369 12.6
TOTAL TOYOTA DIV. 124,626 119,150 8.8 1,481,318 1,405,372 5.8
TOTAL LEXUS 23,105 17,109 40.4 231,579 209,264 11.1
TOTAL TOYOTA 147,731 136,259 12.8 1,712,897 1,614,636 6.5
MEMO:
DOM. COROLLA 19,426 18,129 11.4 246,708 205,939 20.2
DOM. CAMRY 25,877 25,242 6.6 341,073 322,514 6.1
DOM. PICKUP 20,282 19,107 10.4 234,608 232,402 1.3
DOM. RX 330 1,010 0 -- 2,957 0 --
TOTAL IMPORT CAR 24,445 28,615 -11.2 288,493 318,683 -9.2
TOTAL DOMESTIC CAR 48,676 48,462 4.5 635,381 592,584 7.6
TOYOTA DIV. IMPORT
CAR 13,788 17,709 -19.0 174,311 182,367 -4.1
TOTAL VEHICLE
SALES 147,731 136,259 12.8 1,712,897 1,614,636 6.5
Memo: Total
Toyota Div. 124,626 119,150 8.8 1,481,318 1,405,372 5.8
Memo: Total
Lexus Div. 23,105 17,109 40.4 231,579 209,264 11.1
TOYOTA DIV. IMPORT
CAR 13,788 17,709 -19.0 174,311 182,367 -4.1
LEXUS IMPORT CAR 10,657 10,906 1.6 114,182 136,316 -15.9
TOYOTA DIV NA BUILT
CARS 48,676 48,462 4.5 635,381 592,584 7.6
TOTAL TOYOTA CARS 73,121 77,077 -1.3 923,874 911,267 1.7
SPORT UTILITY
VEHICLES 40,909 34,177 24.5 462,765 396,831 17.0
Memo: Lexus
Sport Utility 12,448 6,203 108.7 117,397 72,948 61.5
SMALL VANS 13,419 5,898 136.6 91,650 74,136 24.1
PICKUPS 20,282 19,107 10.4 234,608 232,402 1.3
* NORTH AMERICAN
BUILT VEHICLES
COROLLA 19,426 18,129 11.4 246,708 205,939 20.2
CAMRY 25,877 25,242 6.6 341,073 322,514 6.1
AVALON 3,373 5,091 -31.1 47,600 64,131 -25.5
SIENNA 13,419 5,898 136.6 91,650 74,136 24.1
PICKUP 20,282 19,107 10.4 234,608 232,402 1.3
SEQUOIA 5,451 5,851 -3.1 59,861 63,821 -5.9
RX 330 1,010 0 -- 2,957 0 --
TOTAL 88,838 79,318 16.5 1,024,457 962,943 6.8
N.A. VEHICLES % OF
TOTAL 60.1% 58.2% 59.8% 59.6%
SELLING DAYS 25 26 281 282
DSR = DAILY SELLING RATE
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