ASA Late Model Series Event Purse Structure, Points Fund Rocket

Pendleton, Ind. (November 26, 2003) - In one of the most exciting moves in recent late
model  history,  the  American  Speed  Association  announced  an  aggressive  competitor
compensation  plan  for  its  newly  acquired  ASA  Late  Model  Series.  The  36-year-old
sanctioning body has established a minimum base for the 2004 event payout and points
fund for the new ASA Late Model Series. These established amounts have the potential
to rise with the addition of sponsorships of awards and other special programs.

"We felt it was important to show the significance of this series and how much we value
our  potential  competitors  and  customers,"  said  ASA  CEO/President  Steve  Dale.  "Our
hope  is  that  this  elevation  of  the  ASA  Late  Model  Series  will  interest  a  number  of
marketing partners from the Great Lakes region and beyond."

The  competitors  in  the ASA  Late  Model  Series  will  receive  an  impressive  41-percent
increase  in  the  2004  event  purses.  The  2003  structure  paid  the  top-20  finishing
positions, with the 2004 purse structure spreading the wealth to 26 racers in each event.
The  total  purse  has  risen  from  $8,750  to  $14,700  for  2004.  Every  position received a
major increase as compared to the 2003 structure.

Additionally,   a   season-long   compensation   plan   based   on   attendance   has   been
formulated. If competitors compete in all events, they will receive a bonus at the awards
banquet  beyond  their  payout  in  the  final  points  standings  of  $100  per  event.  If  they
compete in 80 percent of the events, they would receive a bonus that would be half of
what  the  full-season  bonus  would  be. As  an  example,  if  the  final  schedule  shows  14
races and a competitor competes in all of the events, that competitor would receive a
$1,400 bonus. Under this scenario, if a competitor competes in at least 80 percent of the
events, but fewer than all of them, the bonus would be $700.

For the first time in series history, the ASA Late Model Series will compete for a points
fund, with the initial  minimum amount set at $20,000. The top-20 finishing car owners
receive  this  money  divided  by  a  percentage  system  to  award  the  champion  and  each
position  that  supported  the  series.  To  be  eligible  to  receive  points  fund  money,  a  car
owner  must  finish  in  the  top-20  positions  in  the  final  points  standings  and  must  have
competed in at least 80 percent of the ASA Late Model Series events.

It was also announced the series will adopt the renowned Rookie of the Year program
that has been successful in the ASA Racing Series. If competitors haven't competed in
more  than  40  percent  of  the  feature  races  in  one  season  or  attended  more  than  50
percent of events in one season, they are eligible to apply for the rookie program. More
details will be announced on the payout of this award at a later date.

Rules for the 2004 ASA Late Model Series are available by contacting the ASA office,
(765) 778-8088. For additional information visit asaracing.com.