Former SEMA Chairman Nate Shelton Appointed as Vice President of Sales and Marketing for Save the World Air Inc.

SAN DIEGO--Nov. 2, 20034, 2003--Save The World Air Inc. (Pink Sheets:ZERO) announced today that Mr. Nate Shelton has agreed to serve as the company's new Vice President of Sales and Marketing and will assume his role as SWA's marketing officer beginning immediately.

Mr. Shelton has dedicated nearly thirty years in various executive management positions within the automotive industry. During this period he has held executive positions with companies that design, manufacture, and market high performance automotive products. Mr. Shelton's most recent affiliation was as Chief Executive Officer for S&S Sales and Marketing, a consulting firm, and prior to that he served for fourteen years as President and Chief Marketing Officer for K&N Engineering Inc., a leading manufacturer of high performance automobile products.

In addition to these executive roles, Mr. Shelton has also served in several senior level positions with the Specialty Equipment Market Association (SEMA), a trade association that represents 4500 member companies within the $27 billion specialty automotive industry. Since 1994, Mr. Shelton has served on the association's Board of Directors, and from 2001 to 2003, he served as Chairman of SEMA.

Commenting on his recent appointment, Mr. Shelton stated: "I am delighted to accept this new role with SWA and I look forward to the challenges associated with this position. Based on the company's recently announced development of, and patent application filings for, emissions reduction devices designed not only for carbureted engines, but for multiport fuel injection engines and small horsepower motors, I believe that SWA is well positioned to attract the attention of automobile manufacturers who are presently endeavoring to cope with the challenges of emissions reduction laws. My initial focus as Vice President of Sales and Marketing will be to cultivate these potential opportunities and establish marketing agreements and worldwide distribution channels for SWA's technology."

Save The World Air Inc. was established to develop, manufacture and market devices using proprietary technologies that can be installed on motor vehicles and are designed to reduce harmful emissions, improve fuel efficiency or improve performance.

Safe Harbor Statement: The statements contained herein, which are not historical, are forward looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward looking statements, including, but not limited to, the Company's ability to market its products and services and future customer acceptance for these products and services and other risks detailed from time to time in company documents furnished to investors.