Spark Plug Helps Power 13th NASCAR Winston Cup Win In Sunday's Season Finale
SOUTHFIELD, Mich., Nov. 19, 2003 -- Bobby Labonte's come-from- behind victory in Sunday's Ford 500 at Homestead-Miami (Fla.) Speedway gave Champion, "The World's Favorite Spark Plug," its 13th NASCAR Winston Cup victory of 2003. Champion spark plugs are manufactured and marketed by Federal-Mogul Corporation (BULLETIN BOARD: FDMLQ) .
Champion plugs -- which have powered two consecutive Winston Cup champions, including 2003 titleholder Matt Kenseth -- also posted 66 top-five finishes this year thanks to the performance of nine talented young drivers who relied on Champion for their Chevrolet-, Ford- and Dodge-powered cars.
"Champion launched its new NASCAR program in 2002 with the goal of proving that it is the ideal spark plug choice for all makes and models, and 29 wins and two Winston Cup champions later that message is coming through loud and clear," said Champion Marketing Director Garth Cole.
Drivers who were powered by Champion plugs this year are 2003 Winston Cup champion Matt Kenseth (#17 Ford), Dale Earnhardt Jr. (#8 Chevrolet), 2002 Winston Cup champion Tony Stewart (#20 Chevrolet), Labonte (#18 Chevrolet), Kurt Busch (#97 Ford), Kyle Petty (#45 Dodge), Michael Waltrip (#15 Chevrolet), Christian Fittipaldi (#43 Dodge) and John Andretti (#1 Chevrolet). Champion also is a leading choice of the most successful drivers in National Hot Rod Association (NHRA) drag racing and other prominent racing series worldwide.
"Success in any form of professional motorsports demands a flawless engine program, including ignition technologies that deliver powerful performance and extended durability under brutal operating conditions," Cole said. "We're obviously very pleased that leading drivers and teams representing every engine nameplate are winning races and titles using the latest technologies from Champion."
Federal-Mogul has made it easier than ever for technicians to rely on Champion for any automotive tune-up -- regardless of make or model -- through the enhanced technology and expanded coverage of Champion Double Platinum(TM) spark plugs. Now available for nearly 300 additional late-model GM applications, Champion Double Platinum plugs feature exclusive Heat-Active(TM) alloy electrodes that quickly reach optimal operating temperature and maintain stable temperatures under varying heat loads.
Each plug also utilizes a precision-welded fine wire center electrode for a more focused spark, producing greater power for quicker acceleration and a smoother idle.
For more information on Champion spark plugs, contact your nearest Champion supplier or write to: Champion Marketing, Federal-Mogul Corp., 26555 Northwestern Highway, Southfield, MI 48034. Product and promotional information also are available online at: www.federal-mogul.com/champion .
Federal-Mogul is a global supplier of automotive components, sub-systems, modules and systems serving the world's original equipment manufacturers and the aftermarket. The company utilizes its engineering and materials expertise, proprietary technology, manufacturing skill, distribution flexibility and marketing power to deliver products, brands and services of value to its customers. Federal-Mogul is focused on the globalization of its teams, products and processes to bring greater opportunities for its customers and employees, and value to its constituents. Headquartered in Southfield, Michigan, Federal-Mogul was founded in Detroit in 1899 and today employs more than 46,000 people in 24 countries. For more information on Federal-Mogul, visit the company's Web site at http://www.federal-mogul.com/ .