Bulled Elegance Wins Design Award at 2003 SEMA Show

ABERDEEN, Idaho, Nov. 17, 2003 -- Bulled Elegance, the ultimate tailgate party truck and promotional vehicle, created by Bully Dog Technologies, a leading U.S. manufacturer of performance products for diesel pickups, was announced the winner of the Ford Design Award at the 2003 Specialty Equipment Marketers Association (SEMA) show in Las Vegas, Nevada, on Tuesday, November 4.

Built by The Alton Company, specialists in cab conversions, Bulled Elegance met the exacting criteria of the Ford Motor Company to outclass over 500 entries in the show that features more project vehicles than any other in the U.S. The design team chose Bulled Elegance for its coherent theme, quality craftsmanship and its innovative use of aftermarket products.

Bully Dog Technologies president, Michael Klassen says, "This concept is a culmination of ideas brought to reality by a broad spectrum of talented auto crafters such as Alton Company and Kelderman Manufacturing. In-depth research, precise calculations and superb engineering have gone into designing this vehicle."

The 2003 Ford 6.0 liter diesel pickup with an extended cab was transformed into the ultimate party truck with major modifications to the short bed. An extra door was added to make the truck an extended 6-door crew cab. The bed- sides fold down in addition to the tailgate and the interior of the bed is covered with leather and topped with an extendable tonneau cover. The bed features a detachable propane barbeque grill and cooler, two 17" flat screen televisions viewable in place of the cab's rear window, and MTX surround sound speakers.

A quality Kelderman Air-Ride suspension system provides up to 8" of travel while improving ride comfort and load carrying capacity. The Dupont pearl paint finish utilizes Bully Dog's trademark primary colors of red and black. Interior modifications include four Captain's chairs, and a split bench seat wrapped in S.B. Foot "Cool Leather."

Powered with Bully Dog's Rapid Flow Exhaust System, Power Hound Performance Module, Rapid Flow Induction, Propane and Nitrous Injection, the truck boasts an impressive 499 horsepower and 913 ft. lbs. of torque. Bulled Elegance will be featured at the industry's largest race trade show, sponsored by Performance Racing Industry Magazine, on December 4-6 in Indianapolis at booth number: D-4717.

Major sponsors include: Alton Company, Nitto Tires, Leer, Weld Racing Wheels, Dynamat, Trenz, Kelderman Manufacturing, Dupont, S.B. Foot as well as many other product sponsors.