Hyundai/Kia Motor Companies Select Sybase

-- Hyundai/Kia Motor companies choose Sybase(R) mobile database and management solutions to power mobile sales force automation application for 22,000 sales agents throughout Korea.

-- Sybase enables the Unwired Enterprise, enabling organizations to attain maximum value from their data assets by getting the right information to the right people at the right time and place.

DUBLIN, Calif., Nov. 17 -- Sybase, Inc. , a leading enterprise infrastructure and mobile software company, today announced that Hyundai/Kia Motor companies have selected Sybase(R) mobile database and management solutions to power its new mobile sales force automation (SFA) application. The solution will be deployed to 22,000 sales agents throughout Korea beginning in 2004.

Hyundai/Kia Motor companies required a mobile SFA solution that could both easily integrate into their existing infrastructure and extend this information to mobile workers, empowering sales professionals with the information they need, when they need it. The Sybase technology behind the solution includes: Manage Anywhere Studio(TM), a complete solution that provides centralized management of applications and hardware; and SQL Anywhere(R) Studio, the market-leading mobile database and synchronization solution. The laptop-based mobile SFA application will enable Hyundai/Kia Motor's sales force to significantly increase customer satisfaction through timely, convenient access to product availability, delivery times and online ordering.

"Sybase's mobile technology ensures that we always have access to data and corporate applications, helping to strengthen our sales competitiveness through closer customer contact and support," said Yu Jun Oh, IT manager, Hyundai Motor Company. "Customer relationship management is critical to our continued growth and success, and enabling our sales professionals to access the most current information ensures that we can provide better customer service."

"As part of our Unwired Enterprise initiative, Sybase provides proven mobile technology, helping organizations realize bottom-line results through anytime, anywhere access to business critical information," said Soon-Man Hong, Country Manager, Sybase Korea. " By relying on Sybase mobile solutions, Hyundai/Kia Motor companies deliver critical information into the hands of sales professionals when they need it most -- on the front lines with customers."