ASA Late Model Series Is new name of former USPRO Cup

Pendleton,  Ind.  (November  12,  2003)  -  Effective  immediately  the  nearly  two-
year old USPRO Cup Series will be known as the ASA Late Model Series. The
name  change  was  expected  following  the  mid-September  announcement  that
the   American   Speed   Association   had   assumed   controlling   interest   in   the
Michigan-based Super Late Model Series.

"As  much  as  I'm  proud  of  what  we  have  done  with  the  USPRO  name,  Steve
(Dale) and I both felt it was in our best interest to change the name to the ASA
Late  Series,"  said  Ron  Varney,  President  of  USPRO  Cup.  "As  the  series
continues  to  grow  and  garner  more  attention,  our  belief  is  that  all  Late  Model
type cars will come to be referred to as an ASA Late Model."

In  its  brief  history,  drivers  including  Butch  Miller,  Fred  Campbell  and  Dave
Sensiba have either tested or competed in the USPRO Cup Series cars. Current
ASA   drivers   are   expected   to   join   with   many   of   the   leading   Late   Model
competitors from around the Midwest.

The ASA Late Model Series is expected to conduct between 12 and 15 events
and  will  initially  be  in  Indiana,  Iowa,  Michigan,  Ohio  and  Pennsylvania.  The
events  will  see  the  series  operate  both  as  a  stand-alone  program  and  as  a
companion   to   the   current   nationally   touring  ASA   Racing   Series.   Schedule
announcements are expected soon with a complete slate to be released in early
December.

Officials are planning for 100-lap green flag races with a preference to not have
competitors  changing  tires,  adding  fuel  or  having  to  use  pit  stops  during  the
events. The cars will include makes from three major manufacturers - General
Motors, Ford and Dodge. They will utilize template bodies and engines from all
three.

Rules for the 2004 ASA Late Model Series are available by contacting the ASA
office at 1-765-778-8088.

For additional information visit asaracing.com.