J.D. Power and Associates Dealer Satisfaction with Online Buying Services Study Ranks Dealix Corporation Highest in Business Generation

REDWOOD CITY, Calif., Nov. 12, 2003 -- J.D. Power and Associates' 2003 Dealer Satisfaction with Online Buying Services Study ranked Dealix Corporation highest among independent online buying services in the most important area: Business Generation. Dealers gave Dealix sales leads the very highest ranking in both Quality and Quantity. Dealix also ranked far above the average service in both Dealer Support and Service. In Overall Dealer Satisfaction, Dealix shared second place with AutoTrader.com.

"We've seen Dealix gain an incredible amount of momentum over the past year and it's clear that they have the right formula to help dealers be successful in this dynamic market," said Tareq Samaha, Internet director for Beshoff Motorcars of San Jose, Calif. "We chose Dealix because their lead quality is unsurpassed and they deliver the volume that we need. This study confirms that Dealix is right in step with the market, if not actually driving it. We're experiencing very positive returns from working with them."

"The results of this study lend further validity to the Internet as an essential component to auto manufacturers' and dealers' marketing strategies," added Greg Baszucki, Dealix president. "We will see the automotive Internet sales channel continue to gain importance over the next few years and to benefit those dealers that aggressively go after online buyers. It's gratifying to know that our dedication to delivering the best product on the market is recognized by forward thinking dealers."

  The five factors that determine Business Generation are:

  1.  Quality of Sales Leads;
  2.  Quantity of Sales Leads;
  3.  Profit Margin;
  4.  Incremental Business; and
  5.  Courtesy and Friendliness of Customers.

The 2003 Dealer Satisfaction with Online Buying Services Study is based on responses from 1,145 dealers throughout the United States.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com

About Dealix Corporation

Dealix Corporation, the expert and leader in automotive Internet marketing services, delivers thousands of serious vehicle buyers to automobile dealerships, large dealer groups, and automotive manufacturers every day. Dealix owns and operates InvoiceDealers, one of the industry's leading auto buying portals and the single largest source of Internet sales leads processed through the Dealix Lead Trading Platform(SM) (LTP), a suite of proprietary technology products and services. The Dealix LTP processes over 1.9 million vehicle shoppers monthly from InvoiceDealers and the Dealix Lead Acquisition Network(SM), a collection of preeminent partner websites. Dealix Corporation also provides market intelligence via its data analysis division, Dealix Business Intelligence(SM) (DBI). DBI's concise reports, derived from broad scale market data, provide insight into what's working and what isn't in the online automotive industry, giving Dealix partners with a distinct competitive advantage. For more information, visit www.dealix.com.