PR: Nearly Half of All U.S. Households Could Switch from Wireline ...

FOR IMMEDIATE RELEASE 

Nearly Half of All U.S. Households Could Switch from
Wireline to Wireless as FCC's Ruling Removes Barriers

Research confirms significant interest in "wireless
substitution" or "displacement" despite high satisfaction
rating of wireline service provider

SAN DIEGO, Nov. 12, 2003 -- The FCC ordered this week that
wireline customers be allowed to take ("port") their
telephone numbers with them if they drop their wireline
service for a mobile wireless service.  This order may lead
to increased displacement of wireline service by wireless
among U.S. households, according to the findings of a recent
consumer research report by PriMetrica, Inc. in partnership
with Ernst & Young.

The study, based on a nationally representative survey of
700 U.S. households conducted during the first quarter of
2003, found that nearly one-half of those households would
switch from their primary wireline service to a family-share
wireless plan offering 600 shared anytime minutes for $50
per month.

The findings of the study also suggest that perceived
quality of service is no longer sufficient to engender
loyalty.  The average satisfaction rating given by a
household to its wireline service provider was high.
However, there was no difference in this rating between
households who said they would be willing to switch to the
mobile wireless service (and completely drop their wireline
service) and those who said they would not.

Dr. Kevin Duffy-Deno, Director of Analytical Services at
PriMetrica and primary author of the study noted, "Although
the study did not directly address phone number portability,
the practical implication of these findings is that once
households are free to take their wireline phone numbers
with them, perceived quality of service from their wireline
provider may not be a barrier to their 'cutting the cord'
and going with a mobile wireless service for their household
voice communications needs."

For more information about the study please contact:

Heather Tinsley
Manager, Marketing & Communications
htinsley@primetrica.com
202 741 0066

Dr. Kevin Duffy-Deno
Director of Analytical Services
kduffydeno@primetrica.com
760 579 0218
 
About PriMetrica:

Founded in 2002 from the integrated operations of
TeleGeography and CIT Publications, PriMetrica's
(www.primetrica.com) platform of authoritative data sets and
objective analysis have provided clear guidance to thousands
of clients in over 100 countries. The company's
communications industry research delivers time-sensitive
statistics and insight on hundreds of markets and thousands
of service providers. PriMetrica offers individual and
enterprise subscriptions to online databases and reports on
subjects ranging from wireless carrier competition to global
Internet backbone traffic.

PriMetrica is headquartered in San Diego, California, with
U.S. East Coast offices in Washington, DC and European
offices in London and Exeter, U.K. 

                       # # #
  
Distributed by eReleases - http://www.ereleases.com

To be removed or revise your subscription, forward this entire email 
(including headers) to: newsbureau@ereleases.com

You are registered under this email address: submit@theautochannel.com