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Outdoor Channel Adds Four Wheeler TV and Hot Rod TV to 2004 Lineup

TEMECULA, Calif., Nov. 12, 2003 -- PRIMEDIA and The Outdoor Channel (TOC) announce the addition of Hot Rod TV and the newly created Four Wheeler TV to the 2004 TOC schedule.

"These exciting titles from the PRIMEDIA Automotive Enthusiast Group strengthen our association with the publishing giant and build on the success of our current offerings from PRIMEDIA Outdoor Group, including Guns and Ammo TV. This deal also strengthens our commitment to motorized programming with two very compelling and well established brands," said Wade Sherman, Senior Vice President of Programming for The Outdoor Channel.

The new programs will run year round, starting in January of 2004. Four Wheeler TV and Hot Rod TV will be seen Saturdays from 8:00 to 9:00PM EST, Wednesdays from 12:00AM to 1:00AM EST and Thursdays from 6:00-7:00PM EST in a one-hour block.

Based on industry-leading editorial content from Four Wheeler Magazine, Four Wheeler TV will cover the red-hot off-road marketplace with coverage of off-road adventures, industry events, contests and challenges, and other interesting features aimed at off-road truck enthusiasts. The show will also feature "How To" segments and showcase aftermarket products and accessories from leading manufacturers.

Entering its fourth season on television, Hot Rod TV delivers the unique mix of features, events, project cars, performance evaluations and tech tips found in Hot Rod Magazine. The show features awe-inspiring automobiles as well as the enthusiasts who restore, modify, race, and collect them. Hosted by long-time NHRA announcer and industry legend Dave McClelland, Hot Rod TV brings the excitement shared by millions of loyal car enthusiasts to the audience of The Outdoor Channel.

"We are very excited about partnering with The Outdoor Channel to bring the very best automotive programming to their audience," said Craig Nickerson, President and CEO of PRIMEDIA's Automotive Enthusiast and Action Sports Group. "Television is an important extension for our brands as our unmatched editorial expertise, brand loyalty and engaging material translate into exceptional television opportunities. We look forward to a successful relationship with The Outdoor Channel and to growing our audiences."

About The Outdoor Channel

Based in Temecula, CA, The Outdoor Channel has since 1993 been the only national cable TV network dedicated to providing the best in traditional outdoor programming to American viewers. The Outdoor Channel is now available to over 60,000,000 homes through a combination of cable and the digital satellite services DIRECTV and DISH Network. If The Outdoor Channel is not available on the local cable system, individuals should call and request it or see their local satellite retailer. The Outdoor Channel can be added to any DIRECTV or DISH Network programming package for $1.99 per month by asking for it "a la carte". For more information, visit The Outdoor Channel Web site at