Campbell-Ewald Win Top Honors At Automotive Aftermarket Global Design Awards

GRAND BLANC, MICH. - ACDelco's marketing communications efforts earned four honors, including two Best of Show awards, in Aftermarket Business' 9th Annual Automotive Aftermarket Global Design Awards competition.

The Best of Show awards were ACDelco's Online Automotive Systems Guide in the Web category and the ACDelco Advantage brochure in the Merchandising category. In the Print Advertising category, the ACDelco "All Makes/All Models" trade ad took home a Gold, while the ACDelco Advantages trade ad campaign earned honorable mention. All four winning entries were created by Campbell-Ewald.

"Certainly from a creative standpoint, it shows that our work is world class, as evidenced by our being honored in three different categories and with two Best of Shows," said John Zamzow, ACDelco advertising manager. "It means our peers in the industry recognize our communications team's effort."

"It was particularly rewarding that the agency is being recognized for the Web and Merchandising entries," said Jim Huchok, Campbell-Ewald's account director on the ACDelco business. "We're trying hard to position ACDelco as a company that offers much more than auto parts."

ACDelco's Online Automotive Systems Guide provides information on ACDelco's overall parts offering and targets both technicians and consumers. ACDelco-affiliated Independent Service Center technicians can use it as an interactive aid to help explain details of a repair to a customer, while consumers can use the tool as an aid for do-it-yourself repairs and to see the depth of ACDelco's parts offering.

The ACDelco Advantage brochure is targeted at participating Warehouse Distributors and ISCs. It explains ACDelco's complete parts coverage for virtually all vehicles, exceptional business and marketing support, industry-leading training programs and the strength of 90 years of aftermarket expertise.

The "All Makes/All Models" trade ad message - "We have parts for every vehicle from A to Z (And you thought it was just G and M)" - was developed to change the perception that ACDelco offers products only for General Motors applications. ACDelco offers automotive parts for Ford, Chrysler, Toyota, Nissan, Honda, GM and virtually every other vehicle on the road.

ACDelco is a global leader in automotive replacement parts and services offering products for virtually all vehicles. ACDelco is headquartered in Grand Blanc, Mich., and markets automotive replacement parts worldwide under its brand name. For more information, visit the ACDelco Web site at acdelco.com.

Campbell-Ewald is the nation's sixth largest advertising and marketing communications agency network, with more than 1,200 employees at its headquarters in Detroit, its agency in Los Angeles and five regional offices. In 2003, for the second consecutive year, the agency was named Adweek Agency of the Year - Midwest. A part of The Interpublic Group of Companies , Campbell-Ewald works with a score of national brands, including ACDelco. For more information on Campbell-Ewald, visit www.campbell-ewald.com.