Kansas City Chiefs and Partners 'TEAM' Up to Ensure Safety at Games and on Area Roadways Throughout the Football Season

Designated Driver Program Offers Responsible Alternative

KANSAS CITY, Mo., Nov. 7 -- "Responsibility Has Its Rewards" is the message to Kansas City fans as the Kansas City Chiefs, Arrowhead Stadium, Centerplate, Avis, the NFL, and the TEAM Coalition join forces to get the word out to fans about the importance of responsible drinking and always using a designated driver.

TEAM Coalition -- an alliance of professional sports, entertainment facilities, stadium service partners, the beer industry, broadcasters and governmental traffic safety experts working together to promote responsible drinking and positive fan behavior at sports facilities -- has coordinated an NFL-wide promotion in support of existing designated driver programs. TEAM and its partners are educating fans about the importance of drinking responsibly and always buckling up and designating a sober driver.

"We want the game-day experience to continue to be safe and enjoyable for Chiefs fans while they are at the stadium and as they travel home after the games," said Anita Bailey, Director of Corporate Marketing for the Chiefs.

Television and radio public service announcements (PSAs) are being broadcast in the local Kansas City area. In addition, TEAM Coalition -- in conjunction with the NFL and all NFL teams -- is sponsoring the Responsibility Has Its Rewards contest. Each fan who pledges to be a designated driver at a Kansas City Chiefs home game can register on the TEAM Coalition website for a drawing to select the designated driver for the season. If the Chiefs play in the Super Bowl, the designated driver selected for the season will receive two tickets to the game, airfare, and hotel accommodations.

If the Chiefs do not play in the Super Bowl, the designated driver for the season may receive a trip to the Pro Bowl in Hawaii (two game tickets, airfare, and hotel accommodations). One prize to the Pro Bowl will be awarded to one of the 30 designated drivers for the season whose team does not play in the Super Bowl. To pledge to be a designated driver at a Chiefs home game and receive detailed instructions on how participate in the Responsibility Has Its Rewards contest, fans should visit the Fan Information Booths at Arrowhead Stadium.

"This promotion is an opportunity for the NFL to show support for the clubs' efforts to encourage responsible fan behavior. And for the fans, it is a great reminder that responsibility has its rewards," said Jill Pepper, Executive Director of the TEAM Coalition.

Roger Goodell, Executive Vice President and Chief Operating Officer for the National Football League added, "The NFL has strongly supported the TEAM program for nearly 15 years. The positive contributions made by TEAM are far reaching."

The designated driver booth program at Arrowhead Stadium offers fans a solution to the problem of how to get home safely after drinking at the game: the designated driver. The person who chooses to stay sober, drives everyone else home safely and makes sure everyone buckles up gets a free soda courtesy of Centerplate. "This program shows how the NFL, TEAM, the concessionaires and breweries can all work together to implement successful awareness programs," added Pepper.

A recent survey conducted by Data Development Corporation shows that the Designated Driver concept is well known in America. Nearly all Americans (94%) are aware of the concept. More importantly, the role of Designated Driver is being assumed by millions of Americans (122 million people have either been a Designated Driver or have been driven home by one). Nearly all Americans (98%) believe that Designated Drivers help save lives.

TEAM's membership includes Major League Baseball, National Basketball Association, National Football League, National Hockey League, ARAMARK, Beer Institute, Anheuser-Busch Companies, Miller Brewing Company, Coors Brewing Company, National Association of Broadcasters, International Association of Assembly Managers, and National Highway Traffic Safety Administration.

For more information on the TEAM Coalition please log on to www.teamcoalition.org.