Amerigon Announces Launch of Advanced, More Efficient Climate Control Seat System(TM)

Proprietary Thermoelectric Device Technology Yields System That Is Smaller, Lighter, More Versatile, Easier to Install

DEARBORN, Mich., Nov. 6 -- Amerigon Inc. today announced that it has launched a newly designed and more efficient version of its Climate Control Seat(TM) (CCS(TM)) system that incorporates its new Micro Thermal Module(TM), or MTM(TM), technology. The new generation CCS system, which is based on Amerigon's proprietary thermoelectric device (TED) technology, is smaller, lighter, quieter and more versatile than its predecessor. CCS with MTM technology is initially being offered as an option in the 2004 Cadillac Sedan DeVille, and as a standard feature on the DTS and DHS models, all of which are in showrooms now, followed by the 2004 Cadillac Escalade ESV Sports Utility Vehicle later this fall.

Because of its compact integrated design, the new, modular MTM system is much easier to install in seats, making it even more attractive to automotive manufacturers, said Daniel R. Coker, Amerigon's Chief Executive Officer. The new system also retains all the environmentally friendly aspects of the prior generation CCS designs.

"The automobile industry is continually looking for products that are smaller, lighter, more efficient and cost effective, and our new generation CCS with MTM technology is successful in all those categories," Coker said. "This new generation product is a direct result of our research and development focus on better efficiency in thermoelectric device technology and we believe it opens up a full range of new opportunities and potential new vehicle platforms for us. We have worked very hard to develop this product and we are hopeful it will help attract new customers, thus expanding the number of new vehicles offering CCS."

Amerigon's value-enhancing seat systems remain the only systems on the market that both heat and cool seats for comfort in varying climate conditions throughout the year. The CCS systems are currently offered in 14 vehicles made by major automotive manufacturers including Ford, General Motors, Toyota, Nissan and Hyundai and are scheduled for production in additional vehicles in 2004 and 2005.

The name, Micro Thermal Module, refers to the smaller size and the more efficient qualities of the thermoelectric heat pump, which is now approximately 25 percent more efficient than previous designs. The design concept of MTM is the integration of the thermoelectric device into the blower assembly creating a compact, more efficient heat pump. One module is used for heating and cooling the seat cushion and a second is used for heating and cooling the seat back, thereby eliminating the need for connecting duct assemblies, as was required with the previous generation system. The result is a modular system, which is much easier and less complicated to install.

With the new integrated design of MTM, seat backs in the new Cadillac Sedan DeVille and Escalade ESV can be heated independently of the seat cushion, providing extra comfort to those needing the flexibility of separate seat back heating.

About Amerigon

Amerigon designs, develops and markets its proprietary Climate Control Seat(TM) (CCS(TM)) products for sale to automotive and truck original equipment manufacturers (OEMs). CCS enhances individual driver and passenger comfort in virtually all climatic conditions by providing cooling and heating to seat occupants, as desired, through an active thermoelectric-based temperature management system. Amerigon is engaged in developing more efficient thermoelectric devices and products for automotive and other market applications. Amerigon maintains sales and technical support centers in Los Angeles, Detroit, Japan, Germany and England.

Certain matters discussed in this release are forward-looking statements that involve risks and uncertainties, and actual results may be different. Important factors that could cause the Company's actual results to differ materially from its expectations in this release are risks that sales may not significantly increase, that necessary additional financing may be unavailable, and that adverse conditions in the automotive industry may adversely affect its results. The liquidity and trading price of its common stock may be negatively affected by these and other factors. Please also refer to the Amerigon's Securities and Exchange Commission filings and reports, including but not limited to its Form 10-Q for the period ending June 30, 2003, and its Form 10-K for the year ended December 31, 2002.

For further information please contact: investors, Jill Bertotti, jill@allencaron.com, or media, Len Hall, len@allencaron.com, both of Allen & Caron Inc, +1-949-474-4300, for Amerigon Inc.