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Action Performance Reports Fiscal Year and Fourth Quarter 2003 Results

PHOENIX--Nov. 5, 2003--Action Performance Companies, Inc. , the leader in the design, marketing, promotion, and distribution of licensed motorsports merchandise, today reported financial results for the fourth quarter and fiscal year ended September 30, 2003.

The company reported fourth quarter revenues of $106.2 million, compared to $110.5 million during the same period last year. Net income for fourth quarter 2003 was $2.7 million, or $0.15 cents per share, compared to $13.0 million, or $0.70 cents per share for the fourth quarter 2002. Revenues were consistent with expectations set forth by management in July, while earnings were in line with last month's adjusted guidance.

"As managers and shareholders, we clearly recognize the need to achieve our financial expectations," Action Chairman and Chief Executive Officer Fred Wagenhals explained. "At the same time, we're pleased to report that the fourth quarter saw the company continue to generate profits and cash flows while enhancing an already strong balance sheet. Further, increasing popularity of NASCAR and other motorsports will continue to benefit Action, and we're looking forward to this trend and a better economy in 2004 and beyond."

Action also reported fiscal 2003 revenue of $370.6 million, compared to $406.9 million during the fiscal year ended September 30, 2002. Net income for 2003 was $24.2 million, or $1.33 per share, compared to $44.9 million, or $2.41 per share in the year prior.

In addition, Action Performance reported fiscal 2003 distribution channel revenues at September 30, 2003, in thousands:


                             Fourth     Fourth       12        12
                             Quarter    Quarter     Months    Months
                              2003       2002        2003      2002
Die-Cast:
 Wholesale distribution and
  promotion -
  Domestic                 $  25,541  $  30,895  $ 102,279  $ 146,286
  Foreign                      9,122      7,843     34,631     29,433
 Wholesale to mass-merchant
  retailers                    2,350     13,332     22,140     35,900
 Retail through Collector's
  Catalogue Club               5,545      6,965     24,406     27,295
                           ---------  ---------  ---------  ---------
    Total die-cast            42,558     59,035    183,456    238,914
                            --------  ---------  ---------  ---------

Apparel and Other Memorabilia:
 Wholesale distribution and
  promotion                   23,910     15,818     82,254     65,032
 Retail at trackside          17,473     18,042     52,456     57,264
 Wholesale to mass-merchant
  retailers                   21,363     17,032     49,496     42,523
                           ---------  ---------  ---------  ---------
    Total apparel and other
     memorabilia:             62,746     50,892    184,206    164,819
Royalties and Other              867        569      2,981      3,169
                           ---------  ---------  ---------  ---------
Net Sales                  $ 106,171  $ 110,496  $ 370,643  $ 406,902
                           =========  =========  =========  =========

Net Sales from subsidiaries
 acquired in 2002          $  20,544  $  11,986  $  35,468  $  12,967
                           =========  =========  =========  =========

As with the previous quarter, mass retail die-cast orders were substantially lower than in the same period of the year prior. However, apparel and other memorabilia sales from all channels increased. Sales from all 2002 acquisitions including Jeff Hamilton Collections, which was acquired in the fourth quarter of 2002, exceeded management's revenue expectations for the quarter as expected synergies from use of Action's licenses created additional revenues.

The company previously reported that income for the quarter would decline, in part, due to a reduction in gross margins arising principally from a program to reduce apparel and other specialty inventories and increased freight expenses. In addition, gross margins decreased due to a $1.8 million provision for prepaid royalties due to lower than anticipated die-cast revenues for the last six months of calendar 2003. Operating expenses increased principally as a result of higher promotional expenses, increased commissions, a $0.8 million charge-off related to the settlement of a mediation proceeding, and a $1.7 million receivable allowance provision for one customer with overdue invoices.

Other income (expense) included $698 thousand of interest expense related to settlement of an IRS audit through 2000 and an exchange gain of $334 thousand.

Action Chief Financial Officer, David Martin, stated, "The combination of reduced margins and increased expenses produced disappointing results. We believe that the margin reductions and similarly the expense increases are due to quarter specific events or non-routine adjustments necessary because of the fiscal 2003 economy. While we did make provisions for certain prepaid royalties, those driver's programs were profitable during fiscal 2003, but at a reduced rate of profitability."

EBITDA for the quarter and fiscal year were $10.2 million and $66.0 million, respectively, compared with $27.4 million and $99.3 million, respectively, in the previous year. A reconciliation of this non-GAAP financial measure to the financials prepared in accordance with GAAP is set forth in an attached schedule.

Free cash flow, defined as cash flow from operations less capital expenditures, for the quarter and fiscal year was $5.2 million and $6.4 million, respectively, compared with $6.7 million and $27.2 million, respectively, in the prior year periods.

Action Performance made planned capital expenditures totaling $6.3 million and $33.1 million during the fourth quarter and fiscal 2003, respectively. Capital expenditures were abnormally high during fiscal 2003 due to the Monte Carlo retooling, building additions in Germany and Charlotte, and computer system enhancements in Charlotte and at trackside. Fourth quarter expenditures are more typical of those expected on a quarterly basis next year.

"Action's business model and strong balance sheet, with a book value of $14.32 per share (based on 18.3 million shares outstanding), enables us to seek and capitalize on appropriate expansion opportunities, as demonstrated by the recent Funline Merchandise Co., Inc. acquisition," Martin said. "Such acquisitions have allowed us to diversify the company's product mix and develop marketing and distribution synergies."

Action's September 30, 2003 cash balance remained strong at $49.5 million, despite the $15 million in cash used for the acquisition of Funline. Working capital, as measured by the current ratio, was 2.8 times at September 30, 2003, compared to 3.0 times at September 30, 2002.

Days sales outstanding were 55 days at September 30, 2003 excluding the $6.4 million of Funline receivables acquired September 25, 2003, compared to 52 days at June 30, 2003, and 51 days at September 30, 2002.


   Inventories at September 30, were as follows, in thousands:

                                                   2003        2002
Die-Cast:
 Motorsports Related:
  United States                                  $   5,031  $   5,535
  Germany                                            3,797      3,996
 Funline                                             8,496        ---
                                                 ---------  ---------
     Total Die-Cast                                 17,324      9,531
                                                 ---------  ---------
Apparel and Other:
 Motorsports Related                                19,240     20,384
 Other                                               6,668      3,552
                                                 ---------  ---------
     Total Apparel and Other                        25,908     23,936
                                                 ---------  ---------
     Total Inventories                           $  43,232  $  33,467
                                                 =========  =========

"Other" apparel inventories increased to support subsidiaries
acquired in late fiscal 2002.

Fiscal 2004 Guidance

As previously indicated, die-cast sales to mass retailers declined in fiscal 2003. While orders for shipments in the December quarter have increased from the previous two quarters and mass retailers have indicated that orders are expected to increase year over year, mass retail die-cast revenues in the December quarter are expected to be less than 50% of the amounts in the prior year. The company is also seeing cautious ordering patterns from die-cast distributors, as hobby and specialty store retailers manage their inventory risk. In addition, the production of certain teams' NASCAR die-cast replicas is being delayed until the second fiscal quarter because team paint schemes are not finalized. While orders from distributors have increased in recent weeks, wholesale distribution and promotion die-cast revenues for the December quarter will be less than a year ago. Under Action Performance's own conservative inventory management policies, die-cast products sold to mass retailers and distributors are manufactured only upon receipt of confirmed orders.

For the fiscal year ending September 30, 2004, management expects to report revenues of $400 million to $425 million and fully diluted EPS of $1.70 to $1.95. While Action has not issued guidance for the fiscal first quarter ended December 31, 2003, the company indicated that it expects to be profitable and anticipates continuing to generate free cash flow. However, the company believes that, due to the previously noted matters affecting die-cast orders, analysts' consensus estimates for the December quarter are overstated.

Action further announced that due to continuing uncertainty regarding general economic conditions, the inherent quarterly variability in the motorsports merchandise industry due, in part, to timing of finalization of regular and special paint scheme programs and in keeping with the practice being adopted by a growing number of companies, management will refrain from providing specific quarterly revenue and earnings guidance. Action remains very focused on delivering sustainable, profitable results over the long-term and will continue to provide annual earnings and revenue guidance.

About Action Performance

Action Performance Companies Inc. is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company's products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail, department stores, and specialty dealers. Additional information about Action Performance can be found at www.action-performance.com.

Forward-looking Statements

This press release contains forward-looking statements regarding expectations for revenues, EBITDA, net income, cash flow and capital and other funding needs, growth strategy, operational plans, and guidance for future periods. The Company's actual results could differ materially from those set forth in these forward-looking statements. Factors that might cause such differences include, among others, the ability of the Company to successfully execute its business plan, competitive pressures, acceptance of the Company's products and services in the marketplace, the success of new marketing programs, the Company's ability to successfully execute its agreements with other parties, and other risks discussed in the Company's Form 10-K, dated September 30, 2002, on file with the U.S. Securities and Exchange Commission.


                  ACTION PERFORMANCE COMPANIES, INC.
            Unaudited Condensed Consolidated Balance Sheets
                      September 30, 2003 and 2002
                            (in thousands)


                                                    2003       2002
                                                 ---------  ---------

ASSETS
Current Assets:
 Cash and cash equivalents                       $  49,462  $  69,585
 Accounts receivable, net                           69,890     61,313
 Inventories                                        43,232     33,467
 Prepaid royalties                                   6,540      6,938
 Deferred taxes                                      5,291      3,155
 Prepaid expenses and other                          3,161      2,397
                                                 ---------  ---------
    Total Current Assets                           177,576    176,855
Property and Equipment, net                         62,951     46,378
Goodwill, Licenses and Other Intangibles, net      131,874    108,514
Other Assets                                         2,357      6,169
                                                 ---------  ---------
                                                 $ 374,758  $ 337,916
                                                 =========  =========

LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
 Accounts payable                                $  36,734  $  28,958
 Accrued royalties                                  11,762     15,146
 Accrued expenses                                   11,764     10,545
 Income taxes payable                                3,156      4,265
 Current portion of long-term debt                     567        423
                                                 ---------  ---------
    Total Current Liabilities                       63,983     59,337
                                                 ---------  ---------
Long-Term Liabilities:
 Long-term debt                                     34,425     40,360
 Deferred taxes and other                           11,816      5,696
                                                 ---------  ---------
    Total Long-Term Liabilities                     46,241     46,056
                                                 ---------  ---------
Commitments and Contingencies
Minority Interests                                   2,941      3,135
Shareholders' Equity                               261,593    229,388
                                                 ---------  ---------
                                                 $ 374,758  $ 337,916
                                                 =========  =========


                  ACTION PERFORMANCE COMPANIES, INC.
     Unaudited Condensed Consolidated Statements of Operations and
                         Comprehensive Income
       Three and Twelve Months Ended September 30, 2003 and 2002
                 (in thousands, except per share data)


                            Three Months Ended    Twelve Months Ended
                           --------------------  --------------------
                              2003       2002       2003       2002
                           ---------  ---------  ---------  ---------
Net sales                  $ 106,171  $ 110,496  $ 370,643  $ 406,902
Cost of sales                 75,039     68,850    245,879    250,810
                           ---------  ---------  ---------  ---------
Gross profit                  31,132     41,646    124,764    156,092
                           ---------  ---------  ---------  ---------
Operating expenses:
 Selling, general and
  administrative              26,220     20,888     83,783     77,214
 Amortization of licenses 
  and other intangibles          841      1,031      3,416      2,797
                           ---------  ---------  ---------  ---------
   Total operating expenses   27,061     21,919     87,199     80,011
                           ---------  ---------  ---------  ---------

Income from operations         4,071     19,727     37,565     76,081

Interest expense                (357)      (657)    (2,085)    (3,029)
Other income (expense), net     (383)     1,268      2,246       (499)
                           ---------  ---------  ---------  ---------

Income before income taxes     3,331     20,338     37,726     72,553
Income taxes                     635      7,326     13,499     27,606
                           ---------  ---------  ---------  ---------

Net income                     2,696     13,012     24,227     44,947

  Other comprehensive income
   (loss)                         97     (1,922)     2,118     1,019
                           ---------  ---------  ---------  ---------
  Comprehensive income     $   2,793  $  11,090  $  26,345  $  45,966
                           =========  =========  =========  =========

Earnings Per Common Share:
  Basic                    $    0.15  $    0.73  $    1.36  $    2.56
  Diluted                  $    0.15  $    0.70  $    1.33  $    2.41

Weighted Average Shares 
Outstanding:
  Basic                       17,916     17,779     17,856     17,565
  Diluted                     18,368     19,148     18,259     19,231

Amounts for 2002 have been adjusted to reflect adoption of SFAS No.145
effective October 1, 2002. Prior to adoption, gains and losses on
extinguishment of debt were reflected as extraordinary items. Gain and
losses on extinguishment of debt are now included in other income
(expense).


                  ACTION PERFORMANCE COMPANIES, INC.
       Unaudited Condensed Consolidated Statements of Cash Flows
            Twelve Months Ended September 30, 2003 and 2002
                            (in thousands)

                                                    2003      2002
                                                 ---------  ---------
                                                            
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income                                    $  24,227  $  44,947
   Adjustments to reconcile net income to cash
    provided by operations-
    Deferred income taxes                            3,354       (133)
    Depreciation and amortization                   26,153     23,722
    Stock option tax benefits                          623      2,864
    Gain on extinguishment of debt                     (34)     1,361
    Other                                              982      1,977
   Changes in assets and liabilities, net-
    Accounts receivable, net                        (1,865)   (18,518)
    Accounts payable and accrued expenses           (6,117)     5,869
    Income taxes payable                            (1,851)    (3,366)
    Inventories                                       (363)    (4,522)
    Prepaid royalties and accrued royalties         (4,226)     1,630
    Other                                           (1,395)    (3,106)
                                                 ---------  ---------
       Net cash provided by operating activities    39,488     52,725
                                                 ---------  ---------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Capital expenditures, net                       (33,121)   (25,539)
   Acquisitions of businesses and intangibles, 
    net of costs                                   (15,795)   (19,006)
   Other                                                 -       (238)
                                                 ---------  ---------
       Net cash used in investing activities       (48,916)   (44,783)
                                                 ---------  ---------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Long-term debt borrowings - German mortgage       3,001          -
   Long-term debt repayments                        (9,429)    (6,397)
   Common stock purchases for treasury              (2,024)    (1,975)
   Dividends paid - common shareholders             (2,497)         -
   Dividends paid - minority interest 
    shareholders                                    (1,256)    (1,353)
   Stock option and other exercise proceeds            871      6,618
                                                 ---------  ---------
       Net cash used in financing activities       (11,334)    (3,107)
                                                 ---------  ---------
Effect of exchange rates on cash and cash
 equivalents                                           639        236
                                                 ---------  ---------
Net change in cash and cash equivalents            (20,123)     5,071
Cash and cash equivalents, beginning of period      69,585     64,514
                                                 ---------  ---------
Cash and cash equivalents, end of period         $  49,462  $  69,585
                                                 =========  =========


                  ACTION PERFORMANCE COMPANIES, INC.
         Unaudited Reconciliation of EBITDA to GAAP Reporting
       Three and Twelve Months Ended September 30, 2003 and 2002
                            (in thousands)


                            Three Months Ended    Twelve Months Ended
                           --------------------  --------------------
                             2003        2002      2003        2002
                           ---------  ---------  ---------  ---------

Income Before Income Taxes $   3,331  $  20,338  $  37,726  $  72,553
Interest Expense                 357        657      2,085      3,029
Depreciation and Amortization:
 Depreciation - cost of 
  sales                        4,474      3,782     17,199     14,757
 Depreciation - operating
  expenses                     1,245      1,563      5,538      6,168
 Amortization of licenses 
  and other intangibles          841      1,031      3,416      2,797
                           ---------  ---------  ---------  ---------
    Total depreciation and
     amortization              6,560      6,376     26,153     23,722
                           ---------  ---------  ---------  ---------
Earnings Before Interest,
 Taxes, Depreciation and
 Amortization (EBITDA)     $  10,248  $  27,371  $  65,964  $  99,304
                           =========  =========  =========  =========

The company supplements its consolidated financial statements under generally accepted accounting principles (GAAP) with a presentation of EBITDA, a non-GAAP financial measure. Action Performance considers EBITDA to be an important indicator of its operating margin. EBITDA should be considered an addition to, not a substitute for, the company's other measures of financial performance reported in the consolidated financial statements in accordance with GAAP.

Amounts for 2002 have been adjusted to reflect adoption of SFAS No.145 effective October 1, 2002. Prior to adoption, gains and losses on extinguishment of debt were reflected as extraordinary items. Gains and losses on extinguishment of debt are now included in other income (expense).