ARKONA Announces Graphical User Interface; Familiar, Easy-to-Use Browser Interface Added

SALT LAKE CITY--Nov. 5, 2003--ARKONA (OTCBB:ARKN) today announced the initial release of a graphical user interface (GUI) Version 1.0 of its widely used dealer management system software.

ARKONA's GUI solution is integrated with all of its Web-enabled applications including accounting, inventory management, sales, service and parts. Augmenting these core applications are DCS communications, options for ASP or in-house delivery, interfaces to third-party dealer services, and a recently released, Web-based vehicle tracking and management module.

ARKONA recognizes the software interface expectations of a new generation of dealership employees and has engineered its software solutions to accommodate those expectations. Users of the ARKONA system can simply select between the existing character-based version or the new GUI version. This preference feature, which at anytime can be quickly changed, allows users to work in the software environment in which they feel most comfortable.

"ARKONA has always focused its efforts to ensure the DMS interface is intuitive and simple to use," said Rich Holland, president, ARKONA. "This tradition continues with the development of our next generation graphical user interface. Our organization's strength lies in our ability to listen to and act upon suggestions and good ideas from our dealers."

Further distinguishing ARKONA are its comprehensive data analysis, access and reporting tools built around IBM's market share leading relational database -- DB2. These tools are all provided standard to ARKONA's dealers. ARKONA continues to concentrate on the features and functionality required to deliver one-stop shopping for dealers. Dealers have come to expect attractive pricing, a full suite of dealer solutions, and excellent service and support from ARKONA.

About ARKONA Inc.

ARKONA is a public company and a leader in automotive management solutions. ARKONA's Dealer Management Solution also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is one of the premier Application Service Providers (ASP). For more information, visit the ARKONA Web site at www.arkona.com.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.