Mr. Clean AutoDry(TM) Carwash Is 'MOTOR TREND Approved'

LAS VEGAS, Nov. 4, 2003 -- PRIMEDIA Inc., the leading targeted media company, announced today that Procter & Gamble's new Mr. Clean AutoDry Carwash is the first automotive product to earn the "MOTOR TREND Approved" label.

The Mr. Clean AutoDry Carwash system combines a sprayer, polymer soap and a de-ionizing water filter that eliminates the need to hand dry an automobile with towels or a chamois. A spot-free finish is guaranteed.

"It looks like carwash technology has finally caught up with today's high- tech automobile finishes, because Mr. Clean AutoDry Carwash works as promised," said Kevin Smith, MOTOR TREND editor-in-chief. "We think Mr. Clean AutoDry Carwash is better for vehicle surfaces because it eliminates dirty buckets and swirl marks caused by hand drying."

After Mr. Clean AutoDry Carwash was tested and approved by the editors of MOTOR TREND, PRIMEDIA entered into an agreement with P&G to allow the use of the "MOTOR TREND Approved" label on packaging and in promotional materials. Mr. Clean AutoDry Carwash is the first product to earn that designation.

"It was very important for us to earn the respect of such a trusted automotive magazine that is known for giving great insight to people who are passionate about cars," said Bob Gilbreath, brand manager for Mr. Clean. "This is Mr. Clean's first automotive product and we're entering the category with two big claims: a spot-free finish and no hand drying. It helps to have someone impartial give us the thumbs up."

"We are thrilled to have Mr. Clean AutoDry Carwash and P&G as a partner in the MOTOR TREND Approved Program," said Sean Holzman, Vice-President of PRIMEDIA Enterprises.

Mr. Clean AutoDry Carwash will be available in stores beginning February 2004. Until then, it is available at www.autodry.com or by calling 1-800-208-0172.

About MOTOR TREND

MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.27 million and a total readership of 7.1 million. Internationally recognized as the world's #1 automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised of motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States, with positions in consumer and business-to-business markets. Our properties deliver content via print as well as video, the Internet and live events and offer highly effective advertising and marketing solutions in some of the most sought after niche markets. With 2002 sales from continuing businesses of $1.5 billion, PRIMEDIA is the #1 special interest magazine publisher in the U.S. with more than 250 titles. Our well known brands include MOTOR TREND, Automobile, New York, Fly Fisherman, Power & Motoryacht, Creating Keepsakes, Ward's Auto World, and Registered Rep. The company is also the #1 publisher and distributor of free consumer guides, including Apartment Guides. PRIMEDIA Television's leading brand is the Channel One Network and About is one of the largest sources of original content on the Internet. PRIMEDIA's stock symbol is: NYSE: PRM. More information about the company can be found at www.primedia.com.

About P&G

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the largest and strongest portfolios of trusted, quality brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n Easy(R). The P&G community consists of nearly 98,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

   Contacts:       Jocelyn Johnson, Sloane & Company
                   212-446-1867
                   jjohnson@sloanepr.com

                   Lachelle M. Lewis, P&G
                   513-983-1920