a la mode to Research Why More REALTORS(R) Not Driving Mercedes CLK500 Cabriolets
Will Report From NAR Conference & Expo in San Francisco on Agents' Attitudes Toward Cool Cars
OKLAHOMA CITY, Nov. 4 -- Addressing a critical real estate industry issue, technology provider a la mode, inc. will deploy a team to the National Association of REALTORS(R) Conference & Expo in San Francisco this weekend to determine why more real estate agents are not driving Mercedes CLK500 Cabriolet convertibles.
a la mode has launched Agent XSites, a website design and hosting suite for real estate agents. In just 15 minutes, agents can create a custom, animated, professional Web presence, including a personalized domain name, automatic submission to major search engines, and ten 100 percent virus-free CertMail e-mail boxes (you@yourdomain.com ) -- all backed by a la mode's industry-leading 100-day money back guarantee.
As part of its effort to bring XSites technology -- already serving thousands of real estate appraisers and home inspectors -- to REALTORS(R), a la mode will give away a Mercedes CLK500 Cabriolet to a lucky conference attendee. REALTORS(R) can see XSites in action -- and the car -- at booth number 2117.
"When we branched out from being the dominant appraisal and mortgage technology provider to serving the needs of real estate agents seeking to capture leads from Internet home shoppers, we thought it was a perfect opportunity to gauge REALTOR(R) attitudes toward sleek, powerful, beautiful convertibles," said Rusty Lindquist, a la mode Agent XSites project manager.
An important part of the study will be selecting a winner for a drawing to give away one of the cars, Lindquist said. "We are anticipating that the winning attendee will be incredibly happy and excited," he said. "But we don't want to take anything for granted." Statistical analysis demands objectivity, he noted.
Conference attendees are sure to hear about how important it is in the 21st century to capture Internet home shopper leads, Lindquist said. "Four out of five Internet home shoppers using the Web select an agent via the Internet as well," he said. "Agent XSites can establish or improve a real estate agent's Internet presence in only 15 minutes, and provide the kind of 'sticky,' informative site that will be buyers' final destination."
But Lindquist said that a la mode's research about REALTORS(R) and Mercedes convertibles will be the company's most important task at the show.
"Our drawing to give away the 2004 Mercedes CLK500 to a lucky conference attendee will take place at 2:00pm on Monday, November 10," Lindquist noted. "And all weekend, we will have the car at our booth, with opportunities to enter to win." He noted that the company will study closely whether real estate agents say "ooh" or "ahh" more frequently while entering, and that data will be aggregated and reported after the show. "It's sure to be a rich, rewarding opportunity to determine how REALTORS(R) react to very cool cars."
REALTORS(R) can learn more about Agent XSites, and see actual XSites built by a la mode customers, at booth 2117 at the NAR Conference & Expo. (It's the one with the Mercedes CLK500 Cabriolet.) More XSites information -- and a picture of the car -- is also available at http://www.agentxsites.com/ .
About a la mode, inc.
a la mode, inc. is the leader in the design, development and support of real estate related software, Internet solutions and electronic document technologies. The company's flagship product, WinTOTAL, is used by more than 50 percent of the nation's appraisers, nearly three times the share of its closest competitor. a la mode's Mercury Network (http://www.alamode.com/mercury ) servers delivered more than 13.6 million electronic appraisals in the past 12 months, making it the undisputed leader in paperless real estate transactions.
More information on the company can be found on the Web at http://www.alamode.com/ .
Media Contact Matt Barr (330) 296-8894 matt_b@alamode.com Sales Contact Scott Kinnaird (800) 252-6633 scott@alamode.com