Land Rover Showcases Its Brand's DNA - The Defender 110

LAS VEGAS, Nov. 4, 2003 -- Land Rover North America is displaying the Land Rover Defender 110 CKD (Complete Knock Down) at the 2003 Specialty Equipment Market Association (SEMA) annual trade show. A natural fit for an event devoted to vehicle customization, the Defender 110 CKD is a fully assembled kit version of its most iconic vehicle.

"SEMA is the perfect platform to remind the world of our inherent capability in the utility vehicle segment, and Defender happens to be the most flexible and most heavily accessorized vehicle in the Land Rover lineup," commented Communications Director Larry Rosinski, Land Rover North America. "SEMA also allows us to showcase that -- in addition to being built in any way -- Defender can also be built anywhere."

Defender is specifically engineered for manufacturing flexibility. While the majority of global assembly occurs in Solihull, England, the balance takes place at in-market CKD factories. These six global facilities receive, unpack, and assemble the Solihull-sourced components. This approach allows Land Rover to reach markets that are not accessible to other brands, continuing its heritage of service and expedition.

Currently, sold in over 100 markets around the world, the Defender is available in three different wheelbases, 90, 110 and 130, as well as numerous body styles and interior configurations. While rugged and practical in appearance, today's Defender marries legendary capability with the amenities expected in a modern vehicle. "And with countless accessory choices," adds Rosinski, "Defender CKD continues the model's tradition of functionality to suit any purpose."

  Defender 110 CKD Features include:
   -- Exterior color -- Chawton White
   -- Interior trim -- Black Leather
   -- Leather steering wheel
   -- Polished gear knobs
   -- Brunel Switch Panel
   -- Air Conditioning
   -- Single in-dash CD player
   -- Electric Front Windows
   -- Full external/internal roll cage
   -- Black Door Casings with Brunel Trim
   -- Sunroof
   -- Diamond Plate Floor Mats
   -- Electronic Traction Control
   -- Anti-lock Braking System (ABS)
   -- 16x7 Steel Wheels
   -- Bridgestone Dueller MT 285/75/16 Tires
   -- Rock Sliders
   -- Front steering guard
   -- Rear fuel tank guard
   -- Winch integrated bumper
   -- Raised Air Intake

Land Rover North America is part of Aston Martin Jaguar Land Rover with headquarters in Irvine, California. Land Rover established operations in the US in 1986, and now imports and distributes Range Rover, Discovery and Freelander vehicles manufactured by Land Rover in Solihull, England. Land Rover's worldwide operations are wholly owned by Ford Motor Company, Dearborn, Michigan. For information about the Land Rover retailer nearest you, call 800-FINE-4WD or log on to www.LandRover.com .

Vehicle specifications and features are subject to change. For the latest Land Rover pricing and product information, contact Land Rover North America Corporate Communications at (949) 341-6800.

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