American Honda Posts Best Ever October Truck Sales
TORRANCE, Calif., Nov. 3, 2003 -- Powered by record October sales of the Honda Pilot, Element and Acura MDX sport-utility vehicles, American Honda recorded its best-ever October sales for light truck models. Combined Honda and Acura light truck sales of 41,942 topped last year's record of 35,964 by 16.6 percent. American Honda light truck sales for the year are up 34.5 percent to 446,430 units through the end of October.
American Honda total sales of 1,151,641 are up 9.8 percent for the calendar year on the strength of new models including the Accord, Element, Acura TSX and the just launched Acura TL sport luxury sedan. Total American Honda car and truck sales in October declined a modest 2.9 percent versus a year ago.
Honda Division
Honda Division year-to-date sales rose 11.3 percent over year-ago totals to 1,010,683 units, while October sales of 85,539 were down 6.2 percent from last October. Record October sales of the Element and Pilot powered Honda to a new October light truck sales record of 37,006 units, up 17.6 percent from last year. Light truck sales for the calendar year are up 38.5 percent to 399,877 through the end of October.
Honda also maintained its leadership in sales of hybrid vehicles with results for its hybrid models, the Insight and Civic Hybrid, totaling 1,706 units for the month and 19,805 for the calendar year to date.
Acura Division
Powered by the introduction of the all-new, 270-horsepower, Acura TL luxury sports sedan, TL sales jumped 38.7 percent to a new October record of 6,031 units for the month. Acura Division sales rose 21.7 percent to 14,731 on record October sales of the TL and TSX sports sedans and MDX luxury sport-utility vehicle. Acura sales year-to-date are off 0.2 percent through the end of October.
American Honda Vehicle Sales For October 2003
Month-to-Date Year-to-Date
October October DSR** October October DSR**
2003 2002 % Chg. 2003 2002 % Chg.
American Honda
Total 100,270 103,256 -2.9% 1,151,641 1,049,023 9.8%
Total Car Sales 58,328 67,292 -13.3% 705,211 716,992 -1.6%
Total Truck
Sales 41,942 35,964 16.6% 446,430 332,031 34.5%
Import Car Sales 11,505 14,011 -17.9% 148,962 122,030 22.1%
Honda Division 8,029 11,611 -30.9% 106,154 87,739 21.0%
Acura Division 3,476 2,400 44.8% 42,808 34,291 24.8%
Import Truck
Sales 11,343 10,437 8.7% 122,042 123,132 -0.9%
Honda Division 11,343 10,437 8.7% 122,042 123,132 -0.9%
Domestic Car
Sales * 46,823 53,281 -12.1% 556,249 594,962 -6.5%
Honda Division 40,504 48,063 -15.7% 504,652 531,419 -5.0%
Acura Division 6,319 5,218 21.1% 51,597 63,543 -18.8%
Domestic Truck
Sales * 30,599 25,527 19.9% 324,388 208,899 55.3%
Honda Division 25,663 21,041 22.0% 277,835 165,556 67.8%
Acura Division 4,936 4,486 10.0% 46,553 43,343 7.4%
MODEL BREAKOUTS
BY DIVISION
Honda Division
Total 85,539 91,152 -6.2% 1,010,683 907,846 11.3%
Accord * 28,866 32,816 -12.0% 343,464 337,152 1.9%
Civic * 19,130 26,001 -26.4% 259,461 269,634 -3.8%
Prelude 0 12 10 1,957 -99.5%
S2000 485 682 -28.9% 6,782 8,481 -20.0%
Insight 49 163 -69.9% 1,085 1,934 -43.9%
FCX 3 4
Odyssey* 10,962 13,117 -16.4% 132,525 127,141 4.2%
Passport * 1 52 -98.1% 70 3,464 -98.0%
Pilot * 9,569 7,872 21.6% 87,124 34,951 149.3%
CR-V 11,343 10,437 8.7% 122,042 123,132 -0.9%
Element * 5,131 58,116
* Domestic
Vehicle Ttl 66,167 69,104 -4.3% 782,487 696,975 12.3%
Accord 24,458 25,007 -2.2% 278,749 285,427 -2.3%
Civic 16,046 23,056 -30.4% 225,903 245,992 -8.2%
Passport 1 52 -98.1% 70 3,464 -98.0%
Pilot 9,569 7,872 21.6% 87,124 34,951 149.3%
Odyssey 10,962 13,117 -16.4% 132,525 127,141 4.2%
Element 5,131 58,116
Acura Division
Total 14,731 12,104 21.7% 140,958 141,177 -0.2%
Integra 0 0 0 19
RSX 1,196 1,668 -28.3% 21,292 25,798 -17.5%
CL * 288 869 -66.9% 6,288 10,700 -41.2%
TL * 6,031 4,349 38.7% 45,309 52,843 -14.3%
TSX 1,758 15,336
RL 517 705 -26.7% 5,974 8,262 -27.7%
NSX 5 27 -81.5% 206 212 -2.8%
MDX * 4,936 4,486 10.0% 46,553 43,343 7.4%
Selling Days 27 27 256 256
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate