New Toyota and Lexus Products Fuel Strong October Sales
TORRANCE, Calif., Nov. 3, 2003 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported strong monthly sales of 151,157, an increase of 11.7 percent over last October. The success of several new generation products launched over the past year including the Sienna van, 4Runner mid-size sport utility (SUV), Prius hybrid sedan, and the Lexus RX 330 luxury-SUV helped ignite the rise in sales. Calendar-year-to-date (CYTD) sales total 1,565,166, an increase of 5.9 percent compared to the same period last year.
"Industry sales in October are traditionally soft. That's especially true this year in California, the nation's number-one vehicle market, where some consumers are deferring purchases until a controversial sales tax issue is resolved," said Jim Press, TMS executive vice president and COO. "However, we still anticipate a very strong finish. A sustained up-tick in economic indicators, coupled with a wealth of strong new products launched through out the year, has fueled surprisingly high year-to-date sales."
The Toyota Division recorded October sales of 128,692, an increase of 7.9 percent.
Toyota sales were led by America's best-selling passenger car, the Camry, with 33,482 units sold, an increase of 1.3 percent. The launch of the all-new second-generation Prius hybrid sedan got off to a record-setting start by posting its best-ever sales month with 4,085 units sold after only two weeks on sale. The sales record represents an increase of 130.1 percent and shatters its previous monthly record set last March, of 2,532.
Scion, the new car marque from TMS, reported September sales of 1,276 units. CYTD sales for Scion total 7,690.
Toyota Division light trucks recorded strong October sales of 61,268, an increase of 19.5 percent. The all-new Sienna van recorded its best-ever sales month with 12,440 units sold, an increase of 142.2 percent. Sales of the Tacoma compact pickup were also up with 12,167 sold, an increase of 2.6 percent. The 4Runner mid-size SUV also enjoyed a strong selling month with 9,750 sales, up 81.8 percent.
The Lexus Division enjoyed best-ever October sales of 22,465, an increase of 40.1 percent. Lexus passenger car sales stood at 11,400, an increase of 10.0 percent. The ES 330 luxury sedan recorded strong sales of 5,809, up 19.7 percent. The flagship LS 430 luxury sedan recorded 2,751 sales for the month, an increase of 27.7 percent. The SC 430 hardtop convertible posted sales of 1,023 units sold, up 24.5 percent.
Lexus light trucks recorded best-ever October sales of 11,065, an increase of 95.0 percent. The all-new RX 330 luxury SUV achieved best-ever October sales with 7,332, up 51.1 percent over the same period last year. The all-new GX 470 luxury mid-size SUV continued to post strong sales with 2,686 units sold. The LX 470 full-size luxury SUV also recorded increased sales of 27.8 percent with 1,047 sold.
Sales of North American-built vehicles accounted for 61.9 percent of total October sales.
TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
October, 2003
----- CURRENT MONTH ----- -- CALENDAR YEAR TO DATE --
DSR % DSR %
2003 2002 CHG 2003 2002 CHG
ECHO 675 2,437 -72.3 25,362 25,852 -1.9
COROLLA 22,611 23,313 -3.0 285,014 212,164 34.3
CELICA 1,005 1,547 -35.0 13,177 20,229 -34.9
CAMRY 33,482 33,062 1.3 354,169 370,946 -4.5
AVALON 4,111 5,523 -25.6 44,227 59,040 -25.1
MR2 SPYDER 179 328 -45.4 2,571 4,176 -38.4
PRIUS 4,085 1,775 130.1 15,018 16,373 -8.3
SCION xA 510 0 -- 2,830 0 --
SCION xB 766 0 -- 4,860 0 --
TOTAL TOYOTA DIV.
PASS. CAR 67,424 67,985 -0.8 747,228 708,780 5.4
ES 330 5,809 4,854 19.7 53,262 59,003 -9.7
LS 430 2,751 2,154 27.7 18,334 22,063 -16.9
SC 430 1,023 822 24.5 8,942 12,544 -28.7
GS 300 799 1,066 -25.0 9,413 12,179 -22.7
GS 430 184 194 -5.2 1,786 2,009 -11.1
IS 300 834 1,271 -34.4 11,788 17,612 -33.1
TOTAL LEXUS PASS.
CAR 11,400 10,361 10.0 103,525 125,410 -17.5
TOTAL TOYOTA PASS.
CAR 78,824 78,346 0.6 850,753 834,190 2.0
SIENNA 12,440 5,137 142.2 78,231 68,238 14.6
RAV4 5,735 6,772 -15.3 62,830 74,074 -15.2
4RUNNER 9,750 5,363 81.8 91,131 63,690 43.1
HIGHLANDER 8,397 8,879 -5.4 103,355 94,821 9.0
LAND CRUISER 605 616 -1.8 5,181 5,354 -3.2
SEQUOIA 5,316 5,706 -6.8 54,410 57,970 -6.1
4X2 TACOMA 6,887 6,919 -0.5 79,587 77,999 2.0
4X4 TACOMA 5,280 4,943 6.8 51,410 51,806 -0.8
TOTAL TACOMA 12,167 11,862 2.6 130,997 129,805 0.9
TUNDRA 6,858 6,953 -1.4 83,329 83,490 -0.2
TOTAL PICKUP 19,025 18,815 1.1 214,326 213,295 0.5
TOTAL TOYOTA DIV. LT
TRUCK 61,268 51,288 19.5 609,464 577,442 5.5
LX 470 1,047 819 27.8 7,070 7,422 -4.7
GX 470 2,686 0 -- 24,532 0 --
RX 330 7,332 4,854 51.1 73,347 59,323 23.6
TOTAL LEXUS LIGHT
TRUCK 11,065 5,673 95.0 104,949 66,745 57.2
TOTAL TOYOTA LIGHT
TRUCK 72,333 56,961 27.0 714,413 644,187 10.9
TOTAL TOYOTA DIV. 128,692 119,273 7.9 1,356,692 1,286,222 5.5
TOTAL LEXUS 22,465 16,034 40.1 208,474 192,155 8.5
TOTAL TOYOTA 151,157 135,307 11.7 1,565,166 1,478,377 5.9
MEMO:
DOM. COROLLA 20,712 19,069 8.6 227,282 187,810 21.0
DOM. CAMRY 29,951 27,983 7.0 315,196 297,272 6.0
DOM. PICKUP 19,025 18,815 1.1 214,326 213,295 0.5
DOM. RX 330 1,947 0 -- 1,947 0 --
SELLING DAYS 27 27 256 256
TOTAL IMPORT CAR 24,050 25,771 -6.7 264,048 290,068 -9.0
TOTAL DOMESTIC CAR 54,774 52,575 4.2 586,705 544,122 7.8
TOYOTA DIV. IMPORT
CAR 12,650 15,410 -17.9 160,523 164,658 -2.5
TOTAL VEHICLE SALES 151,157 135,307 11.7 1,565,166 1,478,377 5.9
Memo: Total
Toyota Div. 128,692 119,273 7.9 1,356,692 1,286,222 5.5
Memo: Total Lexus
Div. 22,465 16,034 40.1 208,474 192,155 8.5
TOYOTA DIV. IMPORT
CAR 12,650 15,410 -17.9 160,523 164,658 -2.5
LEXUS IMPORT CAR 11,400 10,361 10.0 103,525 125,410 -17.5
TOYOTA DIV NA BUILT
CARS 54,774 52,575 4.2 586,705 544,122 7.8
TOTAL TOYOTA CARS 78,824 78,346 0.6 850,753 834,190 2.0
SPORT UTILITY
VEHICLES 40,868 33,009 23.8 421,856 362,654 16.3
Memo: Lexus Sport
Utility 11,065 5,673 95.0 104,949 66,745 57.2
SMALL VANS 12,440 5,137 142.2 78,231 68,238 14.6
PICKUPS 19,025 18,815 1.1 214,326 213,295 0.5
* NORTH AMERICAN
BUILT VEHICLES
COROLLA 20,712 19,069 8.6 227,282 187,810 21.0
CAMRY 29,951 27,983 7.0 315,196 297,272 6.0
AVALON 4,111 5,523 -25.6 44,227 59,040 -25.1
SIENNA 12,440 5,137 142.2 78,231 68,238 14.6
PICKUP 19,025 18,815 1.1 214,326 213,295 0.5
SEQUOIA 5,316 5,706 -6.8 54,410 57,970 -6.1
RX 330 1,947 0 -- 1,947 0 --
TOTAL 93,502 82,233 13.7 935,619 883,625 5.9
N.A. VEHICLES % OF
TOTAL 61.9% 60.8% 59.8% 59.8%
SELLING DAYS 27 27 256 256
DSR = DAILY
SELLING RATE
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