Cobra Electronics Previews Automotive Line at SEMA Show 2003

Navigation Products and Automotive Alliances Drive Company's Growth Strategy

LAS VEGAS, Nov. 3 -- Cobra Electronics , a leader in the two-way radio, radar detector and citizen's band radio markets, is signaling a renewed commitment to the automotive market with its participation in this week's SEMA Show 2003 for the first time. SEMA, the Specialty Equipment Market Association, is the leading trade association of the specialty automotive industry.

In the second quarter of 2004, Cobra will begin selling its new line of easy-to-use mobile navigation systems that offer industry-first features in a powerful portable device.

"Cobra has a strong heritage in automotive applications," said Tony Mirabelli, senior vice president of marketing and sales for Cobra Electronics. "SEMA is the perfect venue to preview our sophisticated navigation products, demonstrate our commitment to the channel and strengthen our position as a leading provider of advanced technologies to the automotive market."

Cobra is previewing eleven 12-volt products for automotive use at SEMA representing its mobile navigation, GPS, two-way radio, radar detector and citizen's band radio lines. All Cobra products are designed to be easy-to-use in order to help consumers communicate and navigate while on the go. In addition, the products are styled to complement today's vehicle interiors and perform well in mobile situations. Cobra will be located at the central hall, booth #20221.

"We've always recognized the impressive caliber of SEMA attendees and the power of the automotive aftermarket," said Mirabelli. "We are excited to demonstrate our new navigation technologies and raise awareness of our industry-leading radar and CB products."

Cobra's full 2004 line, including its mobile navigation devices, will be officially unveiled in January at the 2004 Consumer Electronics Show in Las Vegas.

About Cobra Electronics

Cobra Electronics Corporation is a leading global manufacturer of innovative mobile communication and navigation products for consumers, having attained a leadership position in the FRS/GMRS, citizen band radio and radar detector markets. Recognizing new opportunities for growth, Cobra has introduced a new line of handheld GPS units as well as a marine product line. Cobra, twice ranked by Forbes Magazine as one of the 200 Best Small Companies, has a track record of designing innovative and award-winning products. To learn more about Cobra Electronics, please visit www.cobra.com .