Direct Marketing Effectiveness Greatly Increased

Direct Marketing Effectiveness Greatly Increased; New Way to
Reach Consumers Unveiled by KMGI

NEW YORK, Nov. 3, 2003 -- Thanks to new technology recently
unveiled by KMGI, advertisers can reach a wide audience with
enhanced messages faster than ever before, and at a much
lower cost.

With KMGI approach, millions of Internet users willingly
agree to watch the advertiser's commercials and follow-up
message in exchange for a powerful incentive: free download
of valuable software that they need. The potential for this
approach is evidenced by the fact that popular freeware is
downloaded by tens, and sometimes even hundreds, of
millions.

Direct mailings cost over a dollar each to send and most end
up in the garbage unopened. With KMGI, advertisers no longer
incur any printing, postage or processing costs, reducing
the cost of reaching a consumer by a whopping 95%. But while
paying less, advertisers get much more. Instead of static
printed offer, the advertiser can now show full-blown
interactive multimedia presentation of their product, gain
permanent presence on user's desktop and benefit from viral
effect.

For example, according to AdAge magazine, over 98% of
Internet users feel angry about spam. That is why one of the
freeware titles KMGI offers advertisers is one of the most
effective anti-spam software titles on the market. Other
freeware titles offer anti-pop-up and anti-virus solutions
and free e-mail service.

During installation, the user watches the advertiser's
promotional presentation and opts-in for the advertiser's
follow-up messages. Upon completion, an icon linking to the
advertiser's web site is installed on the client's desktop
and Start menu. The advertiser's banners are then displayed
to the user on daily basis in a user-friendly not-intrusive
fashion.

This industry-shaking revolution in direct marketing has
important global implications. "Our innovation saves
millions of trees from being cut and pulped and turned into
despised and ineffective junk mail which most people never
read," says Alex Konanykhin, CEO of KMGI. "Instead the
advertisers provide global Internet community with most
needed software, free to the users, thus fueling
technological development and economic growth." KMGI does
not charge advertisers any hosting or licensing fees since
its revenues come from the users who choose to upgrade to an
enhanced and ad-free version of the software.

KMGI clients include DuPont, Canon, GE, Macromedia, Volvo,
Pfizer, Aventis, Dun & Bradstreet, CNN, CBS, MTV, Best
Western, Siemens, the Washington Post and other major
advertisers. As an affinity partner of the American
Association of Advertising Agencies, KMGI also makes its
technology available to the advertising agencies.

KMGI's earlier innovations have been acclaimed as "the
future of the Internet" (Forbes) and "the new standard of
online advertising" (PC World). For more information,
contact CEO Alex Konanykhin at ak@kmgi.com or visit the
company website at http://www.kmgi.com.