Forbes.com Launches ``The Best of Life''; New Lifestyle Section Sponsored Exclusively by Volvo Cars of North America

NEW YORK--Nov. 3, 2003--Forbes.com (www.forbes.com), home page for the world's business leaders, today announced the launch of a new Lifestyle section called "The Best of Life," sponsored exclusively by Volvo Cars of North America. The URL is: www.forbes.com/lifestyle/bestlife.

Here viewers can easily access all of Forbes.com's "Best of Life" lists from Lifestyle categories, including Vehicles, Real Estate, Sports and Travel - such as "Best Sports Car Buys," "Best Beach Resorts" or "Best Private Islands." Other Forbes.com Lifestyle news is also available in the section.

As part of the sponsorship, Volvo provides special features that integrate their vehicles into the content. Topics will include features like "road trip" and "me-and-my-Volvo" as well as several others. The section also includes related polls and discussions. A special "Best of Life" sweepstakes is underway, with quarterly winners and a grand prize winner who will enjoy a trip to a Forbes property.

"We're excited to be working with Volvo on this special new Lifestyle section," said Jim Spanfeller, president & CEO, Forbes.com. "A key part of our mission is to help the senior executives who visit our site to 'have fun with the rewards of winning,' which complements Volvo's goal of reaching a unique and affluent audience."

"Volvo is synonymous with celebrating as well as protecting life," said Phil Bienert, Manager, CRM and e-Business, Volvo Cars of North America. "Our ongoing dialogue with consumers reveals their desire for relevant, meaningful information that adds to their enjoyment of life. This new sponsored section is one response to fulfilling that desire."

About Volvo Cars of North America

Volvo Cars of North America, LLC, part of the Volvo Car Corporation of Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, Canada, Mexico and Puerto Rico. The 2003/2004 Volvo automobile line includes the award-winning XC90, the sporty S60 sedan - including the award-winning performance sedan - S60 R, the flagship S80 luxury sedan, versatile V70 wagon and rugged XC70 (Cross Country), the C70 convertible, and the compact S40 and V40 models.

About Forbes.com

Forbes.com Inc. (www.forbes.com), home page for the world's business leaders and the No. 1 business site on the Web, is among the most trusted resources for senior business executives, providing them the uncompromising commentary, concise analysis, relevant tools, community and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com delivers the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. Voted "Best Media Website" in 2003 by the Web Marketing Association, Forbes.com continues to set industry standards for its innovative advertising offerings, and for its award-winning editorial.