INDIAN...RIDE ON! Introducing New 2004 Chief & Fat Tire Scout Unveiled for First Time

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When:     Saturday, November 1, 2003
          Ride Staging (Photo Op) at 10:00 a.m. - Dealer Location: 
          Indian Motorcycle Los Angeles West, 4134 Lincoln Blvd., 
          Marina Del Rey, PH: 310-822-4220
          Press Conference begins at 12:00 p.m.
          Lunch & Museum Tour at 12:30 - 2:30 p.m.

Why:      Frank O' Connell, a passionate rider of Indian motorcycles 
          and Chairman of Indian Motorcycle Corporation, is hosting a 
          grassroots event to show support for America's 1st 
          Motorcycle Company. On September 19, 2003, Indian Motorcycle
          ceased production, citing the high cost of operations.
          All motorcycle enthusiasts are encouraged to unite to save 
          this legendary icon!

Who:      Supported by thousands dealers, riders, actors, athletes, 
          business people, and fans nationwide, including hundreds 
          riding into LA from neighboring cities, converging in Los 
          Angeles to save this proud American icon. In addition to the
          LA event, simultaneous INDIAN...RIDE ON! events will take 
          place at independent dealerships in the following cities: 
          Long Island, San Francisco Bay Area, Phoenix, Seattle, 
          Denver, San Diego, Sacramento, Reno, Dallas, Philadelphia, 
          Baltimore, Chicago and Boston. For more information on 
          participating dealers, visit 
          http://www.rampindian.com/rideon.

Where:    Petersen Automotive Museum
          6060 Wilshire Blvd.
          Los Angeles, CA 90036
          323-930-2277
          www.petersen.org