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Interstate Batteries Introduces Longest Warranty in Professional-Installers Market

DALLAS, Oct. 30, 2003 -- Interstate Batteries extended the pro-rata warranty period on three of its automotive batteries this month. The warranty upgrade gives Interstate Batteries the longest pro-rata warranty in the professional-installers battery market. Pro-rata warranties were extended on the following batteries:

                 Interstate(R): from 50 months to 65 months;
                 Mega-Tron(R): from 60 months to 75 months;
                 Mega-Tron Plus(R): from 72 months to 85 months.

As this comparison shows, Interstate now has the competitive advantage when it comes to warranty.

      Interstate   Delphi    Exide    Napa    East Penn    Douglas
          85         84       72       85        70           72
          75         72       60       75        65           60
          65         60       50       65        60           50

The free-replacement standard of 18 months will remain the same on the three batteries. Interstate has offered an 18-month, free-replacement warranty for 10 years and was the first in the professional-installers market to do so.

As a whole, automotive batteries are lasting longer in part due to design changes, evolution of materials used to make the batteries, and improved manufacturing processes and controls. In addition, Interstate Batteries provides its dealers and retailers a unique battery rotation system with route sales managers regularly checking batteries on the shelf to ensure that they are factory fresh.

Interstate Batteries was founded in 1952 and is based in Dallas, Texas, and today is the top-selling replacement automotive brand battery in North America, selling approximately 12 million units annually. Customers can call 1-800-CRANK IT or visit to find the nearest Interstate Batteries dealer.