Dale Jarrett Racing Adventure Doubles Annual Revenue

CHARLOTTE, N.C., Oct. 30, 2003 -- The Dale Jarrett Racing Adventure announced today that the 10K, audited year-end financials, report a double in annual revenues for the company from $663,000 in 2002 to $1,297,000 in 2003. An even more impressive improvement for the company came in gross profit margin increasing from 33% in 2002 to 48% in 2003.

"We expect this high growth rate to continue as we start our fiscal year 2004. First quarter results seem to be consistent with these expectations," said Glenn Jarrett, Vice President.

About The Dale Jarrett Racing Adventure (www.racingadventure.com)

The Dale Jarrett Racing Adventure, Inc. (BULLETIN BOARD: DJRT) was created to fill the public's need for adventure, excitement and most importantly SPEED! The founders of DJRT have assembled the finest and most authentic equipment available, the most professional and competent staff and the fastest and most aggressive NASCAR driving school in the world. DJRT is the only publicly traded driving school and is dedicated to increasing their shareholders' investment value.

Winston Cup Champions Dale and Ned Jarrett along with Glenn Jarrett and ARCA racing series driver Jason Jarrett represent the school. The school is also represented by three time NFL MVP quarterback Brett Favre.

For more information on The Dale Jarrett Racing Adventure visit www.racingadventure.com.