Budco Enters Into Canadian Venture; Pareto Dialogue, Inc. Provides Warehousing and Fulfillment Services

DETROIT, Oct. 29, 2003 -- Budco, the Highland Park based marketing and distribution company, announced that it has signed an agreement today with Pareto Corporation, Toronto, Ontario to form a company in Canada. The new company, Pareto Dialogue, Inc., will provide warehousing and fulfillment services in the Canadian marketplace.

Sandy Matheson, Pareto executive and fulfillment and distribution veteran, is the President of the new company. Christopher Ciceri, Senior Vice President of Business Development for Budco, will oversee the venture from a Budco perspective.

Pareto Dialogue, Inc. will begin operation later this year. It will be primed with and feature Budco's propriety distribution technology and ISO 9001:2000 certified processes and procedures.

Budco Chairman and founder Bud Brian said, "We are very pleased to be able to expand our service offering into Canada. Budco has been built on meeting the needs of clients and this is another step in that commitment by Budco. Our relationship with Pareto, a fast-paced company in Toronto, strengthens the proposition and increases our speed to market. Budco has strong client relationships with global Fortune 500 companies, especially within the automotive sector, and our goal is to leverage those relationships to help grow Pareto Dialogue."

"We are very excited about our relationship with Budco and the creation of our new venture, Pareto Dialogue," said Pareto's President and Chief Executive Officer, Kerry Shapansky. "We expect to have a significant impact on the Canadian market in the short term, as both of our organizations contribute existing clients and prospects into this emerging business. The Budco process and technology coupled with the complementary services from Pareto will build on our commitment to excellence in strategic execution in the Canadian marketing services sector and become a cornerstone in our organic growth strategy."

Budco had been looking at the Canadian market for quite some time. As part of Budco's review of this market, the company engaged Financial Task Force, Inc., a Canadian Merchant Banking firm. Financial Task Force brought Budco and Pareto Corporation together.

About Budco

Budco helps organizations solve business communication problems and build dialogue with their customers by developing and executing marketing solutions. The company uses a variety of traditional and digital marketing competencies in innovative ways to do this. Founded in 1982, the company's vision is to be recognized as the leader in providing dialogue business solutions, measured by customer loyalty, attracting and retaining outstanding employees, community involvement and financial growth. Clients include Allied Domecq, DaimlerChrysler, Ford Motor Company, General Motors, HoneyBaked Ham, McNeil Consumer & Specialty Pharmaceuticals (a division of Johnson & Johnson), SBC, TAP Pharmaceutical, VW/Audi, and Walt Disney Co. Additional information about Budco is available at www.budco.com .

About Pareto Corporation

Pareto Corporation is a marketing services company that excels at handling the execution details of marketing programs, providing services that complement creative agencies and client marketing departments. Through the delivery of print, event, digital and marketing project management services, Pareto provides measurable, quantifiable services that deliver big value to its clients' vital business relationships. Additional information about Pareto is available at www.pareto.ca .