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Lithia Motors Third Quarter EPS Grows 17%; Earns Record 69 Cents Per Share; Announces Quarterly Dividend of $0.07 Per Share

MEDFORD, Ore., Oct. 28, 2003 -- Lithia Motors, Inc. today announced that net earnings rose 20% to a record level of $12.9 million in the third quarter of 2003 compared to $10.7 million in the third quarter of 2002. Earnings per share rose 17% to $0.69 per share versus $0.59 in the same period last year. This exceeds First Call estimates of $0.59 by ten cents.

In addition, Lithia announced today that it has declared a dividend of $0.07 per share for the third quarter of 2003. Shareholders of record as of November 7, 2003 will receive the dividend that will be payable November 21, 2003.

   Third Quarter Highlights (vs. Third Quarter 2002):
   Operating Profits:  +19%           Gross Margin:            16.1%
   Net Profits:        +20%           SG&A as a % of Sales:    12.0%
   Earnings per Share: +17%           Operating Margin (EBIT): 3.7%

Lithia Motors reported that total revenues for the third quarter increased 6% to a record level of $728.3 million in the third quarter of 2003 from $687.6 million in the third quarter of 2002. New vehicle sales increased 10%, used vehicle sales increased 1%, parts/service sales increased 13%, and finance/insurance sales increased 17%. Same store retail sales for the third quarter declined 0.6% as compared to a gain of 11.1% in the same period last year.

Lithia retailed 16,056 new vehicles and 11,732 used vehicles in the quarter. Finance and Insurance income per new and used retail unit increased $98 to $932 from $834 in the same period last year.

Chairman and Chief Executive Officer, Sidney B. DeBoer, stated, "We are pleased to report solid results this quarter. We have seen steady improvements in our gross margin and increasing leverage on our SG&A expenses, as compared to the first and second quarters of the year. This resulted in a 40 basis point year-over-year improvement in operating margin to 3.7% for the third quarter. This is near Lithia's historical averages for the third quarter. The margin improvements were most notable in the used vehicle business, in fact, used vehicle margins have improved throughout the year. The new vehicle side of the business continues to demonstrate strong results. Last year in the third quarter, new vehicle same store sales were up 23%. We were able to add an additional 1.5% of new vehicle same store sales growth, on top of the large increase last year. Year to date new vehicle same store sales are up 6.9% for Lithia. This exceeds the national new vehicle sales levels that were down approximately 1.6% for the same period. Our operational focus continues to allow us to exceed industry sales levels even though we operate in some of the country's most challenging economic environments."

Jeffrey B. DeBoer, Senior Vice President and CFO, added, "The acquisition pipeline remains strong. Lithia's balance sheet is financially sound with a long-term debt to total capitalization ratio of 29%. Inventories in both new and used vehicles are at low levels. New vehicle inventories at the end of the quarter were approximately 19 days below our year-end 2002 days supply levels and at average levels for this time of the year. Used vehicle inventories are currently at the lowest levels seen by Lithia since it has been a public company. We are well positioned going into the winter selling season."

"Finally, our annual guidance for 2003 has been increased to $1.82 - $1.85 per share. For the full-year 2004 we are providing guidance of $1.90 to $2.00, which includes a steady pace of acquisitions," concluded Jeffrey B. DeBoer.

Lithia Motors will be providing more detailed information on the results for the third quarter 2003 in its conference call scheduled for 7 a.m. PT, 10 a.m. ET today. The live conference call can be accessed by calling 973-582-2700. To listen to a live webcast or hear a replay, log-on to: www.lithia.com -- go to Investor Relations -- and click on the Live Conference Call icon.

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 24 brands of new vehicles and operates 78 stores and 145 franchises in 12 states in the Western United States and over the Internet through "Lithia.com -- America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 91,478 new and used vehicles and had $2.38 billion in total revenue in 2002.

Forward Looking Statements

This press release includes forward looking statements within the meaning of the "Safe-Harbor" provisions of the Private Securities Litigation Reform Act of 1995, which management believes are a benefit to shareholders. These statements are necessarily subject to risk and uncertainty and actual results could differ materially due to certain risk factors, including without limitation economic conditions, acquisition risk factors and others set forth from time to time in the company's filings with the SEC. Specific risks in this press release include margin improvements and SG&A expense leverage, revenue growth rates, market conditions and the inventory position going into the fourth quarter of the year.

Additional Information

For additional information on Lithia Motors, contact: Jeff DeBoer, Senior VP and Chief Financial Officer 541-776-6868 (E-mail: invest@lithia.com) or Dan Retzlaff, Director Investor Relations at 541-776-6819 (dretzlaff@lithia.com) or log-on to: www.lithia.com -- go to About Lithia -- Investor Relations

   LITHIA MOTORS, INC.
   (In Thousands except per share and unit data)
   Unaudited              Three Months Ended
                             September 30,          Increase     % Increase
                           2003          2002      (Decrease)    (Decrease)
  New Vehicle Sales     $429,434      $390,229      $39,205         10.0%
  Used Vehicle Sales     200,899       199,443        1,456           0.7
  Service, Body &
   Parts Sales            71,155        62,964        8,191          13.0
  Finance & Insurance     25,908        22,107        3,801          17.2
  Fleet & Other Revenues     888        12,902      (12,014)        (93.1)
  Total Revenues         728,284       687,645       40,639           5.9
  Cost of Sales          611,280       583,039       28,241           4.8
  Gross Profit           117,004       104,606       12,398          11.9
  SG&A Expense            87,730        80,209        7,521           9.4
  Depreciation/
   Amortization            2,681         2,044          637          31.2
  Income from Operations  26,593        22,353        4,240          19.0
  Flooring Interest
   Expense                (3,413)       (2,943)        (470)         16.0
  Other Interest Expense  (1,510)       (1,581)          71          (4.5)
  Other Income (Expense),
   net                      (272)         (252)         (20)          7.9
  Pre-Tax Profit          21,398        17,577        3,821          21.7
  Income Tax               8,517         6,848        1,669          24.4
  Income Tax Rate          39.8%         39.0%
  Net Profit             $12,881       $10,729       $2,152         20.1%
  Shares Outstanding      18,708        18,269          439          2.4%
  Diluted EPS              $0.69         $0.59        $0.10         16.9%

  Unit Sales:
  New                     16,056        14,972        1,084          7.2%
  Used - Retail           11,732        11,538          194           1.7
  Used - Wholesale         7,207         6,923          284           4.1
  Total Units Sold        34,995        33,433        1,562           4.7
  Finance/Insurance
   per retail unit          $932          $834           98          11.8

  Average Selling Price:
  New                    $26,746       $26,064         $682          2.6%
  Used - Retail           14,358        14,472         (114)        (0.8)
  Used - Wholesale         4,503         4,690         (187)        (4.0)

  Key Financial Data:
  Gross Profit Margin      16.1%         15.2%
  SG&A as a % of Sales     12.0%         11.7%
  Operating Margin          3.7%          3.3%
  Pre-Tax Margin            2.9%          2.6%
  Total Retail
   Same-Store Sales       (0.6)%         11.1%

  LITHIA MOTORS, INC.
  (In Thousands except per share and unit data)
  Unaudited              Nine Months Ended
                             September 30,          Increase     % Increase
                           2003         2002       (Decrease)    (Decrease)
  New Vehicle Sales   $1,134,504      $958,651     $175,853         18.3%
  Used Vehicle Sales     574,205       568,415        5,790           1.0
  Service, Body &
   Parts Sales           195,267       169,997       25,270          14.9
  Finance & Insurance     70,486        60,186       10,300          17.1
  Fleet & Other Revenues   4,833        39,112      (34,279)        (87.6)
  Total Revenues       1,979,295     1,796,361      182,934          10.2
  Cost of Sales        1,663,896     1,515,226      148,670           9.8
  Gross Profit           315,399       281,135       34,264          12.2
  SG&A Expense           249,342       221,485       27,857          12.6
  Depreciation/
   Amortization            7,406         5,607        1,799          32.1
  Income from Operations  58,651        54,043        4,608           8.5
  Flooring Interest
   Expense               (10,954)       (8,162)      (2,792)         34.2
  Other Interest Expense  (4,506)       (4,637)         131          (2.8)
  Other Income (Expense),
   net                      (724)         (334)        (390)        116.8
  Pre-Tax Profit          42,467        40,910        1,557           3.8
  Income Tax              16,902        15,855        1,047           6.6
  Income Tax Rate          39.8%         38.8%
  Net Profit             $25,565       $25,055         $510          2.0%
  Shares Outstanding      18,430        17,381        1,049          6.0%
  Diluted EPS              $1.39         $1.44       $(0.05)        (3.5)%

  Unit Sales:
  New                     43,108        37,249        5,859         15.7%
  Used - Retail           32,811        32,482          329           1.0
  Used - Wholesale        20,547        19,180        1,367           7.1
  Total Units Sold        96,466        88,911        7,555           8.5
  Finance/Insurance
   per retail unit          $928          $863          $65           7.5

  Average Selling Price:
  New                    $26,318       $25,736         $582          2.3%
  Used - Retail           14,503        14,521          (18)        (0.1)
  Used - Wholesale         4,786         5,044         (258)        (5.1)

  Key Financial Data:
  Gross Profit Margin      15.9%         15.7%
  SG&A as a % of Sales     12.6%         12.3%
  Operating Margin          3.0%          3.0%
  Pre-Tax Margin            2.1%          2.3%
  Total Retail
   Same-Store Sales         1.6%          4.3%

  LITHIA MOTORS, INC.

  Balance Sheet Highlights (Dollars in Thousands)
  Unaudited
                                               September 30,  December 31,
                                                    2003           2002
    Cash & Cash Equivalents                        $50,231        $15,932
    Trade Receivables*                              85,540         82,173
    Inventory                                      448,019        445,908
    Other Current Assets                            12,984         11,765
  Total Current Assets                             596,774        555,778

  Real Estate, net                                 141,358        118,696
  Equipment & Leases, net                           64,659         58,215
  Goodwill, net                                    206,442        185,212
  Other Assets                                      30,403         24,148
    Total Assets                                $1,039,636       $942,049

   Floorplan Notes Payable                        $376,337       $364,635
   Other Current Liabilities                        87,329         64,835
  Total Current Liabilities                        463,666        429,470

  Used Vehicle Flooring                             58,149         63,000
  Real Estate Debt                                  79,706         73,798
  Other Long-Term Debt                              59,704         30,914
  Other Liabilities                                 30,203         24,874

  Total Liabilities                               $691,428       $622,056

  Shareholders Equity                              348,208        319,993

     Total Liabilities &
      Shareholders' Equity                      $1,039,636       $942,049

      *Note:  Includes contracts-in-transit of $42,632 and $41,493 for 2003
       and 2002.

  Other Balance Sheet Data (Dollars in Thousands)

  Current Ratio                                       1.3x           1.3x
  LT Debt/Total Cap. (Excludes
   Used - Vehicle Flooring)                            29%            25%
  Working Capital                                 $133,108       $126,308
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