R&B Selects Demantra to Drive Demand Management and Inventory Optimization Efforts
WALTHAM, Mass.--Oct. 2, 20037, 2003--| Demantra Spectrum(TM) Puts the Brakes on the Intensive Competition with its Flexible, Scalable and Sustainable Demand Management Capabilities |
Demantra, a leading provider of collaborative supply chain solutions that rapidly create, manage and fulfill demand, has been selected by R&B, Inc. to significantly improve its demand and inventory management. R&B, Inc. is a leading supplier of OE Dealer "Exclusive" automotive replacement parts, automotive hardware and brake products to the automotive aftermarket, and household hardware to the general merchandise markets. Demantra Spectrum will enable R&B's product, finance and supply chain managers to use a single, web-based platform to improve forecast accuracy, better manage new product roll-outs and develop optimal inventory policies using multiple demand streams, including POS data and collaborative, multi-functional inputs.
R&B selected Demantra over its existing relationships with recognized supply chain vendors for the flexibility and scalability that Demantra Spectrum provides. After an extensive evaluation process, Demantra was chosen for its solution's strong, exception-based planning environment to manage and fulfill demand for R&B's 60,000 SKUs and several major accounts. Surpassing i2 and 13 other supply chain software providers, Demantra offered a more robust solution to meet R&B's overall demand management needs.
"Due to the competitive nature of the automotive parts industry, customer service, new product development and inventory management are top priorities for us," said Dave Bennis, vice president of operations. "Demantra Spectrum will considerably enhance our ability to manage customer orders and roll out new products by streamlining the demand planning process and optimizing inventory levels to meet customer service goals."
"Demantra Spectrum's sophisticated demand management and collaborative capabilities will be the driving force in integrating different aspects of R&B's multiple product lines, customers and business divisions," stated Bill Seibel, president and CEO of Demantra. "The strength of our solution has been validated by R&B's selection of Demantra over the competition because of its unmatched scalability and ease of use, as well as its ability to integrate and reliably manage the planning problem."
Demantra Spectrum will enable R&B to improve both internal and external collaboration amongst its forecasting, product management and supply chain groups by providing a web-based environment that allows planners to share forecasts with suppliers to better allocate inventory levels. Through Demantra Spectrum's sophisticated statistical models and rich functionality that captures market intelligence, R&B will be able to radically improve its demand management capabilities.
Prior to selecting Demantra, R&B generated monthly forecasts using a third- party forecasting tool and spreadsheets to manually combine information from different product lines, customers and business processes. R&B did not have a system in place that allowed sales, finance and product management to systematically collaborate, especially for new product introductions. A significant amount of time was spent reviewing and adjusting the forecast, often at the expense of properly analyzing customer and product trends.
About R&B, Inc.
R&B, Inc. is a leading supplier of OE Dealer "Exclusive" automotive replacement parts, automotive hardware and brake products to the automotive aftermarket, and household hardware to the general merchandise markets. R&B's products are marketed under more than thirty proprietary brand names, through its Motormite, Dorman, Allparts, Scan-Tech, MPI and Pik-A-Nut businesses.
About Demantra
Demantra's demand-driven supply chain solutions manage the rapid creation, planning and fulfillment of demand from promotion management to inventory replenishment. The Demantra Spectrum(TM) collaborative environment enables our customers to optimize service levels, increase profit margins and significantly drive overall business performance. Demantra has provided proven results - 100 to 500 percent ROI within the first year - to more than 100 Fortune 1000 companies and other global organizations including: Welch's, Hunter Douglas, Gulistan, Dal-Tile (Mohawk), Unilever, Reckitt Benckiser, McCain Foods, Wendy's International, DeRoyal, Firmenich, and VTech. For more information, please visit www.demantra.com or contact 1.866.DEMANTRA.
Demantra(R) is a registered trademark and The Demantra Spectrum(TM) Suite is a trademark of Demantra, Inc. All other trademarks are the property of their respective owners.