Discover America One Region at a Time

GREENVILLE, S.C., Oct. 23, 2003 -- Michelin, most widely known for tires, has just published two new collections of regional atlases geared specifically for today's travel trends. As reported by the Travel Industry Association of America, auto travel accounts for 75% of travel in the U.S. and nearly two-thirds of all domestic trips are taken within a person's home state or census region.

Regional Road Atlases

Measuring a slim 4.5" x 10", and only fractions of an inch thick, Michelin's regional atlases can actually fit in your glove box, your purse, anywhere you need it to be. They are a wonderful alternative to large, cumbersome road maps and you'll never have to worry about folding it up. The cartography is clear, colorful, and easy to read. Detailed city maps can be found indexed alphabetically in the back of the book. Titles include: California; Florida; New England; Pacific Northwest; Southeast USA; and Southwest USA. These sleek atlases are $6.95 each ($8.95 CAN), suggested retail price. Available now at book stores and retailers nationwide or by calling 1-888-610-5122. In Canada, call 1-800-361-8236.

Regional Road Atlas + Travel Guides

For the traveler who wants to know more what to do along the way, without sacrificing portability, Michelin's Road Atlas + Travel Guides series is the perfect solution. You get the great Michelin mapping from the road atlases, paired with charming hotel and restaurant suggestions, scenic tours, fabulous color photos and much, much more. From the peaks of Mount McKinley to Connecticut's Mystic Seaport, these guides make it easy for you to discover America one region at a time. At a suggested retail price of $9.95 each ($11.95 CAN), these are a real bargain. Titles include: California; Florida; New England; Pacific Northwest; Southeast USA; and Southwest USA. Available now at book stores and retailers nationwide or by calling 1-888-610-5122. In Canada, call 1-800-361-8236.

A favored traveling companion for over a century, Michelin Travel Publications produces guides for sightseeing, dining and lodging plus an extensive series of maps and atlases internationally recognized for excellence. Michelin Travel Publications are available at book and map stores nationwide and leading on-line retailers or visit www.michelin-us.com.