Zinio Delivers BusinessWeek Digital Edition with Rich Media Ads; New Issues Feature Interactive Ads for Jeep Brands

BRISBANE, Calif.--Oct. 22, 2003--Zinio Systems, Inc., worldwide leader in digital magazine production, distribution and circulation, and BusinessWeek magazine will deliver rich media advertisements for Jeep(R) brand, enhancing readers' interactivity with the digital edition of the magazine through video and Flash animation.

The Nov. 3 and Nov. 17, 2003 digital editions of BusinessWeek will include ads for the 2004 Jeep Wrangler, Liberty, and Grand Cherokee. Built by Organic, Inc., the interactive agency of record for Chrysler Group, the ads show Jeep vehicles enduring a series of off-road tests to earn the new Jeep Trail Rated badge. Consumers are invited to watch each of the five tests and to visit Jeep.com to learn more about the new Jeep Trail Rated campaign.

"We are witnessing the next generation in advertising with the inclusion of interactive ads in digital magazines," said Mike Edelhart, President and Chief Executive Officer, Zinio Systems, Inc. "Consumer feedback shows readers of digital magazines are highly-engaged with the content and enjoy the convenience and direct access to additional information made available by the addition of URL links and rich media. Our research shows 83% of digital magazine readers click on URL links in editorial and 60% in ads. Of those surveyed, 73% specifically requested rich media.

"That BusinessWeek and Jeep realize the value of interactive advertising in digital editions of the magazine speaks volumes for the growth of this space and we are excited to provide a rich palette of interactivity for their readers."

"By incorporating rich media ads in BusinessWeek's digital edition, we're able to leverage a new platform to provide our readers a fully interactive experience," said Kenneth Eng, Senior Marketing Manager, BusinessWeek. "And the creative opportunity for advertisers is unlimited. Ads can now be customized to engage readers in new ways with their favorite products and services."

"Through rich media ads in digital editions of magazines, we're reaching Jeep customers with instant information in a creative new way," said Jeff Bell, Vice President, Jeep, DaimlerChrysler. "We can measure our successes and serve our customers even more with a link to Jeep.com."

Since March 2002, Zinio has delivered 10 million digital magazines, such as BusinessWeek, MotorTrend, PC Magazine and Technology Review to one million customers in 200 countries. Zinio offers nearly 100 titles from 30 leading publishers. Major partners include McGraw-Hill, Primedia, Time, Inc., Technology Review Inc., Ziff-Davis, Reed Business Information and IDG.

About Zinio Systems, Inc.

Zinio Systems (www.zinio.com) delivers magazines in a new, powerful digital form with the same layout, text, and advertisements as the print versions, improving accessibility and reach, convenience and reading experience. Consisting of production services that convert print magazines into digital form, a dedicated reading software application, and a comprehensive electronic delivery system, Zinio allows magazine readers to enjoy portability, easy navigation and interactivity in a digital version available on desktop and laptop computers while offering publishers an opportunity for circulation growth. Zinio has offices in the San Francisco area and New York City. Zinio is privately held and investors include New Enterprise Associates (NEA), Apax Partners, Inc., Intel Capital, Odyssey Capital, NetOyster and IDEO Ventures.

About BusinessWeek

BusinessWeek (www.businessweek.com) is the world's best-selling business magazine, with a worldwide circulation of nearly 1.2 million and 5.7 million readers worldwide each week. It is published weekly by The McGraw-Hill Companies in New York, and is distributed in 141 countries. The BusinessWeek global franchise includes BusinessWeek magazine, BusinessWeek Online, BusinessWeek Television and BusinessWeek Events.

About Jeep

Since their inception in 1941, Jeep(R) vehicles have been one of the most trusted and best-selling 4x4s in the world. With its award-winning line-up the Jeep brand continues to deliver on its promise to provide rugged, versatile vehicles with authentic 4x4 capabilities. The Jeep brand means more than just highly capable vehicles -- it represents a lifestyle, offering truly unequalled opportunities to explore the vehicles' abilities and share experiences. From the icon of the Jeep brand, Jeep Wrangler, to the flagship Grand Cherokee, to its newest addition the Jeep Liberty, the Jeep brand offers a diverse product portfolio that meets consumers' demands.

For more information on the Jeep brand visit www.jeep.com.

About Organic, Inc.

Organic, Inc. is a leading web development and marketing services firm that helps clients build high value relationships with their customers by creating exceptional online experiences. With offices in San Francisco, Detroit, Toronto, and New York, Organic provides a broad range of innovative branding, strategy, creative, and technology services for Global 1000 clients including Chrysler Group, Reebok, Sprint, Washington Mutual, Tommy Hilfiger, Intuit, and CIBC. Established in 1993, Organic is a subsidiary of Omnicom Group , a Fortune 500 global marketing and communications company. For more information, please visit www.organic.com.