Coors Light Dodge to showcase St Jude Halloween Pin-Up Program

MOORESVILLE, N.C. (October 14, 2003) ---Coors Light will be highlighting
their support of St. Jude Children's Research Hospital this race season
with a special paint scheme at Atlanta Motor Speedway.  Sterling Marlin,
driver of the No. 40 Coors Light Dodge will display a special pumpkin
themed paint scheme at the Georgia 500 at the end of October.     

 

Coors Brewing Company has been a national sponsor of the St. Jude
Halloween Pin-Up Program since 1994.  The program, in which nearly 600
Coors Light distributors and 35,000 Coors Light retail accounts
participate, allows patrons to purchase a paper pumpkin cut out with the
proceeds donated directly to St. Jude's.  Through this eight year
program, Coors has raised more than $17 million during the month of
October to benefit St. Jude Children's Research Hospital.  

 

"Coors Light, in conjunction with our distributor and retail partners,
have been proud supporters of St. Jude's Children's Research Hospital
for nearly a decade," said Steve Saunders, Director of Event Marketing
for Coors Brewing Company.  "We are very excited that we have the
opportunity to provide additional exposure to this great cause.  The St.
Jude's paint scheme on Sterling Marlin's No. 40 Dodge helps us introduce
St. Jude's to our Coors Light Racing fans."

 

St. Jude's is one of the world's premier centers for research and
treatment of pediatric cancer and other life-threatening diseases in
children. St. Jude Children's Research Hospital in Memphis, Tenn. is not
only supported by Coors Brewing Company but also by Target Chip Ganassi
Racing.  Since 1997, Target Chip Ganassi Racing has raised more than
$300,000 for St. Jude's.  Target Racing donates money for each pole won,
each lap led and each victory by one of the Target drivers throughout
the season.  

 

Sterling Marlin will race his special St. Jude's Halloween paint scheme
in the Georgia 500 on Sunday, October 26th.  The race will be broadcast
live on NBC television and PRN radio.