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What to Do When Your Teenager Asks: 'Can I Borrow the Car?'

GEICO Hosts Lakeland Video Premiere Oct. 20, 2003 To Provide Traffic Safety Officials With Lesson Plan For Safe Driving

Media is invited to attend this premiere.

LAKELAND, Fla., Oct. 15 -- What is one of the scariest questions your teen driver might ask? At the top of the list is, "Can I borrow the car?"

GEICO has invited 57 Community Traffic Safety Team coordinators, a group comprised of law enforcement, fire fighters and community officials from around the state of Florida, to attend a premiere of "Can I Borrow the Car?" a video that helps prepare parents for that question. The premiere is set for Monday, Oct. 20, 10 a.m. at the FDOT District Office 801 North Broadway Avenue, Bartow.

The video offers specific rules that parents need to establish for students who are just learning to drive and makes the case for parents taking charge of their teen's early driving habits. GEICO's purpose in premiering the video is to help reduce fatal teen accidents.

Parents need to be aware that more than one-third of all teenage deaths are due to auto accidents.

"When you look at the statistics like we do," said GEICO Chairman and CEO Tony Nicely, "we knew we had to do something to help parents become better informed and give them some real information to help keep their children safe."

GEICO is offering the video, brochures and other related safe teen driving materials free to high school organizations and civic and community groups that will get the message to parents of young teen drivers. The video was originally developed by the Insurance Institute for Highway Safety as teen crash statistics painted a grim picture of teen driving behaviors.

More information about the program and how to obtain GEICO's safe teen driving materials is also available on the GEICO Web site, www.geico.com.