Document from Doran Racing
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Linda Mansfield
Restart Communications
MAKING WORKSPACE WORk a Cell; 317-201-0729
E-m ai I : Li ndaKMaiisf ield @ GLGO i i i
Doran-Lista Racing to Compete
In Grand-Am Rolex Series in 2004
HOLLISTON, Mass., Ocr. 14 - Dldler Theys drove the Doran-Lista OORAN
JE4 #27 through the doors of a brand-new 41,000-square-foot addition to Lista
International Corp.'s American factory here Tuesday afternoon, and then did a quick
pit stop and a victory donut on the warehouse floor a$ the roar of the car's Toyota V8
engine reverberated across the addition's vast walls and ceiling.
All that excitement drew a standing ovation from the American employees of
the company that is the world leader in the production of modutar storage systems.
They were assembled to recognize three things: the Swiss company's 35th
anniversary in the United States; the dedication of the latest addition to its American
factory; and the announcement that its racing team will contest the entire 2004 Grand
American Road Racing Association Rolex Series with Theys and Lista International
chairman Fredy Lienhard as its primary drivers.
On hand to show their support were Jim France, chief executive officer of
International Speedway Corporation; Robin Draig, president of Daytma International
Speedway; Craig Rust, president of Watkins Glen International; Roger Edmondson,
president of Grand American Road Racing; and Greg One, Grand American's direc-
tor of marketing.
Don Brown, president of Lista International, and Lienhard were the primary
speakers during a short program during the special luncheon, where they gave a
quick overview of their business and expressed their appreciation for the employees'
hard work. They also made a presentation to Roger Carbone, the Eastern area sales
manager, for his 35 years of service to the company. Lista International opened its
American division 35 years ago in August.
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boran-Lista to Compete in Grand-Am in 2004
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"The new addition brings our manufacturing space here in Holliston to 225,000
square feet,'' Brown noted. "With it, we will be able to rotate a lot of our fabrication
equipment into the new area to make way for the new powder-coating system which
we'll be installing."
Lienhard stressed his appreciatian to his employees for their hard work. "I
want to thank all of you for your contribution to the success of Lista," he said. "Without
all of you, we cannot sumced. We want you to know that you are all an important
part of the team, and I want you to be happy to go to work each day. I sincerely hope
that all uf you think that Lista is a good place to work.
"With our company, it is important not only to do our work well, but to enjoy our
work," hi? continued. "We nave all developed great Prlendships on our raciriy learn,
and hopefully you have developed great friendships here at work also. We are living
in a very difficult economic environment. I want you all to be proud of your compa-
ny, and to know that with this new addition we are proving that WE have confidence
in the future. We want to do everything we can to make Lista productive and com-
petitive, and the same is true with the racing team. There are so many similarities
between racing and business. We always want to do the best possible job we can,
and I thank you very much for your contributions."
Kevin Doran, the owner of the racing team, noted that 2004 will mark Lista's
tenth year ofinvolvement with Doran Racing. "It's a great honor to have this associ-
ation," Doran said. "Racing is a tough business, and our relationship with Lista is a
fantastic partnership. We will run for the full Grand-Am championship next year, and
hopefully we can achieve the results that we're hoping for. We have the RokK 24
Hours ul Daytona cmiiing up, which is a very hard race to win. Wc always strive for
the championship as well. Everyone at Doran Racing appreciates the job you all are
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Qoran-Lista to Compete in Grand-Am in 2004
Page 3 014
doing for Lista, and with that we want you to know that you're an important part of
the racing effort too."
Later in the day Doran and Lienhard both signed the final papenvark outlin-
ing their arrangement for the 2004 season, with options for additional years in the
future.
Dorari was joined on the dais by Theys and four members of t h e Team's pi1
crew: Jeff Graves, Don Caesar, Jeff Golubeski and Dub Baird. Lienhard's wife,
Hegula Lienhard, and his daughter, Francesca Lienhard, were also in attendance
and were recognized.
The racing executives on hand received a personal tour of the factory from
Lienhard and Brown before the luncheon. During their visit the sanctioning body and
track executives stressed how pleased they are far Lista's involvement in the. sport
through Do ran- Lista Racing .
"The Doran-Lista team has been a part af Grand American racing since the
series started in 2000," Edmmdson noted from the podium. "We are very happy
that after running a limited schedule this year we will have Fredy Lienhard and
Didier Theys back competing for the championship again in 2004.
"Through its first-rate professionalism and thorough attention to detail, the
Doron.Lista team has been an excellent ambassador for the people and products of
Lista International. Grand American Road Racing is proud to be one of Lista's cus-
tomers, as our operatioris trailer is uutfitted with Lista cabinets," he continued.
"This is a proud moment for the Rolex Series," France stated. "To have an
InternationalIy-respected veteran team like Doran-Lista Racing competing in the
R O ~ K Sports Car Series for the North American Road Racing Championship is
major news. 'I
"Daytona International Speedway is fortunate to host three rounds in the
Ralex Series and I am extremely happy that we will have the Doran-Lista team to
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MAKING WORKSPACEWORK'
Daran-Lida to Compctc In Grand-Am in 2004
Page 4 of 4
present to our fans next season," Eraig added. "We've seen interest in the Rolex
Series grow each year siri~e it started and the field we will hove next year, Includ-
ing this Doran-Lista team, is going to be the best ever."
"I have to agree with everyttling Robin said,'' Rust r;oncu\-red. "I know there
was a lot of fan excitement this year when it was announced that Didier was com-
ing back to drive here. He is such a legend in the sport."
After the presentation, the employees examined the race car closely; asked
questions of the drivers, Doran and the pit crew on a one-on-one basis; toured the
team's transporter, which like most in major-league racing is equipped with Lista
cabinets; and got autographs from Theys and Lienhard.
Later in the day the company and the racing team did a similar presentation
to Lista's employees who work during the night shift.
Doran-Lista Racing is second in the all-time victory records with eight Rolex
Series victories and was winner of the 2002 Rolex 24 at Daytona, the most presti-
yious endurance sports car ram in North America. Theys won the 2002 Grand
American Rolex Series driver's championship in the top class at that time, Sports
Hacing Prototype. The tearn now competes in a new top class called Daytona
Prototype, campaigning the new DORAN JE4 chassis that was designed and built
at Doran Enterprises' headquarters in Letlation, Ohio.
The Grand American Rolex Sports Car Series consists of a dozen events that
include races at Watkins Glen International in New York and Daytona Internatiorial
Speedway in Florida. The 2003 season finale is coming up on Saturday, Nov. 1 at
Daytona, while the 2004 Rolex 24 Hours of Daytcma will be held Jan, 31-Feb. 1.
For more information see www.lista.com; www,doranracing.cam;
www,grandarnerican,ccrm; www.driversroad.c~r~i arid WWw.re3tartux?"miCa
t inns.com.
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