Ride and Drive Opportunity; Experience Firsthand Continental's Anti-rollover Technology - Electronic Stability Control (ESC)
Who: Phil Headley, Chief Engineer of Advanced Technology at Continental Teves, one of the world's leading automotive suppliers of safety technologies. What: Headley will discuss electronic stability control (ESC) and provide media a brief overview and a "hands-on" experience of this life-saving technology, during a ride and drive featuring vehicles equipped with ESC. When: Wednesday, Oct. 15, noon - 3:30 p.m. Where: Andretti Speed Lab, 11000 Alpharetta Hwy, Roswell Why: NHTSA announced new rollover tests and ratings for SUVs last week; Electronic Stability Control helps reduce the likelihood of vehicle rollovers. More than 700 rollovers occur every day in the United States, with a fatal rollover accident occurring every day in the state of Georgia. Traffic deaths in 2002 reached the highest level since 1990, and fatalities in rollover crashes accounted for 82 percent of the increase in 2002, according to the National Highway Traffic Safety Administration (NHTSA). There has been a steady drumbeat of warnings about the dangers of rollovers, especially in SUVs. * Available safety equipment that is widely used in Europe and elsewhere that could prevent more than 5,000 rollover deaths every year is still unknown to most Americans. The Continental "Safely There" exhibit demonstrates this currently available technology to the public. * The National Transportation Safety Board (NTSB) recommended recently that NHTSA expand and expedite its current evaluation of electronic stability control and consider whether to require it in all passenger vehicles. * Continental, a major automotive supplier of electronic stability control and other safety equipment, is on a national educational road tour to promote consumer awareness about preventing rollover crashes, injuries and fatalities. More information is available at www.conti-online.com or www.contitevesna.com B-roll: Dramatic b-roll of rollover crashes and electronic stability control effectiveness is available. Contacts: Michelle Culver or Michelle Dembek, (248) 362-4200.
PRNewswire -- Oct. 14