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Polaris Reports Record Sales and Earnings; Third Quarter 2003 Earnings Per Share up 11 Percent

MINNEAPOLIS--Oct. 1, 20034, 2003--

  Third Quarter Highlights:  

-- 22nd consecutive quarter of increased sales and earnings

-- ATV sales grew 14 percent

-- International sales grew 36 percent

-- Gross margins continued to expand

-- Income from Financial Services improved 87 percent

-- Repurchased 154,000 shares of common stock during the third quarter

Polaris Industries Inc. today reported record net income of $1.74 per diluted share for the third quarter ended September 30, 2003, an 11 percent increase over prior year third quarter net income of $1.57 per diluted share. Higher sales volume from all-terrain vehicles (ATVs), along with positive currency fluctuations, expanded gross margins and increased income from financial services contributed to the third quarter earnings increase. Reported net income for the third quarter 2003 was a record $39.5 million, a seven percent increase over prior year third quarter net income of $37.1 million. Sales for the third quarter 2003 totaled a record $447.7 million, up five percent from the prior year's third quarter sales of $428.0 million.

"I am very pleased with our results in the third quarter making this the Company's 22nd consecutive quarter of increased sales and earnings and the highest in the Company's history," said Tom Tiller, President and Chief Executive Officer. "Our largest business, ATVs, continued to expand driven by new products introduced during the past year which offset higher promotional costs incurred during the quarter. Additionally, our international operations, Victory Motorcycles and PG&A all showed improved sales growth during the quarter as the result of consistent execution of the business plan and a focus on the details of the businesses. While the economy appears slow to improve, we continue to expect improved sales and earnings for the coming quarter and full year 2003."

Nine Month Results

For the nine months ended September 30, 2003, Polaris reported a six percent increase in net income to $72.9 million and a 12 percent increase in earnings per share to $3.24 per diluted share compared to $68.5 million or $2.89 per diluted share in the first nine months of 2002. Sales for the nine months ended September 30, 2003 totaled $1,138.8 million, up four percent from $1,089.8 million in the comparable period of 2002.


(In millions except per share data)

                    3rd Quarter ended           Year to date ended
                       September 30,               September 30,
----------------------------------------------------------------------
                   2003     2002   Change     2003      2002    Change
----------------------------------------------------------------------
Sales              $447.7  $428.0      5%   $1,138.8  $1,089.8      4%
-------------------------- ------- ------   --------- --------- ------
Operating income    $59.7   $55.8      7%     $107.7    $102.4      5%
-------------------------- ------- ------   --------- --------- ------
Net Income          $39.5   $37.1      7%      $72.9     $68.5      6%
-------------------------- ------- ------   --------- --------- ------
Earnings per share
 (diluted)          $1.74   $1.57     11%      $3.24     $2.89     12%
----------------------------------------------------------------------

ATV (all-terrain vehicle) sales continued its solid growth in the third quarter 2003, increasing 14 percent over last year's third quarter. The premium segments of the ATV market continued to expand during the quarter as consumers looked for more versatility and power in an ATV. Polaris' Sportsman line of ATVs, including the Sportsman 600 and 700, continue to sell well in the premium segment with features the consumers are looking for in a full size ATV; power, a smooth ride and easy handling. Additionally, the all new Predator 500(TM), which was named "Sport ATV of the Year" by three industry publications, continues to gain market share in the sport segment during the quarter. The RANGER line of utility vehicles sales continued to grow faster than the overall market with a product that is unequalled in the marketplace. Sales of Polaris ATVs outside of North America continued its strong growth, increasing 45 percent during the third quarter 2003. Dealer inventories of ATVs at September 30, 2003 are at comparable levels to a year ago.

Sales of Parts, Garments and Accessories (PG&A) increased five percent during the third quarter 2003 over the third quarter 2002 with sales of ATV and Victory related PG&A items showing strong double digit growth during the quarter offset somewhat by lower snowmobile PG&A sales.

Sales of Victory motorcycles increased 27 percent during the third quarter 2003 compared to last year's third quarter. The increase is attributable to the continued market place acceptance of the all new Vegas model, which was named the year's best cruiser motorcycle by four leading motorcycle enthusiast magazines. Year to date through September 30, 2003, sales of Victory motorcycles increased 53 percent from the comparable period in 2002.

Polaris' Personal Watercraft (PWC) sales decreased 24 percent during the third quarter 2003 compared to the third quarter 2002. Timing of shipments between the second and third quarter of 2003 as compared to 2002 was the primary reason for the decrease. The third quarter is a seasonally low quarter for PWC shipments. Sales of PWC for the year-to-date period ended September 30, 2003 increased 12 percent from the comparable period in 2002. The year to date sales improvement can be attributed to the success of the Company's newest personal watercraft, the MSX 140, which was named "Watercraft of the Year" by Watercraft World magazine.

Snowmobile sales, as expected, decreased 16 percent during the third quarter 2003 compared to the third quarter 2002. The lack of snowfall in five out of the last six riding seasons, particularly in the Midwest which historically accounts for about half of the North American snowmobile industry sales and where Polaris has significant market share, is the overriding factor for the decline in snowmobile sales for the third quarter 2003. Sales of snowmobiles for the year to date period ended September 30, 2003 are 36 percent lower than the same period last year.

Gross profit, as a percentage of sales, was 24.4 percent for the third quarter 2003, an improvement from 23.9 percent in the comparable quarter of 2002. The gross profit margin improvement for the quarter was generated by ongoing Company initiatives that have been in place for several quarters and include the following:

-- efficiency gains from the Roseau facility redesign

-- sales mix change resulting from the new products introduced over the past several quarters

-- savings from various cost reduction initiatives

-- higher margin in the international business generated from the new dealer direct distribution models in Great Britain, Sweden and Norway

The positive impact of currency fluctuations also contributed to the improved margins. The Company improved its gross margins during the third quarter 2003 in spite of higher levels of promotional expenses incurred and the negative impact of the sales mix from shipping less snowmobiles during the third quarter 2003 compared to the third quarter of 2002.

For the third quarter 2003, operating expenses increased to $56.7 million or 12.7 percent of sales compared to $50.5 million or 11.8 percent of sales for the third quarter 2002. This increase was primarily due to the continuation of initiatives taken to accelerate the design and introduction of new products and the added expense of the new international subsidiaries. Research and development expenses increased 22 percent for the third quarter 2003 as the Company continues to invest in reducing the lead time for designing, developing and introducing new products as well as to increase the success rate of new product introductions. General and administrative expenses increased 26 percent in the third quarter 2003, primarily a result of a positive move in the stock price that increased stock based compensation expenses in addition to increased expenses related to the new distribution structure in Europe.

Income from financial services increased 87 percent to $7.3 million in the third quarter 2003, up from $3.9 million in the third quarter 2002 primarily due to targeted increases in the retail credit portfolio as the penetration rate of vehicles financed by consumers continues to increase, a result of better linkage with our significantly increased promotional efforts. The credit quality of the retail credit portfolio has remained stable and retail credit losses, which have averaged slightly above three percent of the portfolio balance, continue to be in line with expectations.

Financial position and cash flow

Net cash provided by operating activities totaled $75.2 million for the nine months ended September 30, 2003 compared to $118.8 million in the first nine months of 2002. An increase in inventories and receivables was the primary reason for the lower net cash provided from operating activities during the first nine months in 2003 compared to last year. Polaris inventories were higher than a year ago due to the following factors: 1) increased inventory at subsidiaries in Sweden and Norway which were established late last year, 2) increased PG&A inventory, a result of the Company's goal of improving order fill rates to its customers and 3) higher Victory inventories related to the timing of model year 2004 production. Higher receivables from international customers is the primary reason for the increase in total Company receivables compared to a year ago. The Company's debt to total capital ratio was six percent at September 30, 2003, the same level as a year ago.

Share buyback continues

During the third quarter 2003 the Company repurchased and retired nearly 154,000 shares of its common stock at a cost of $11.6 million. The total remaining shares authorized to be repurchased is approximately 2.4 million shares.

Full Year 2003 Guidance

Mr. Tiller, addressing Polaris' expectations for the fourth quarter and full year said, "We are increasing our previously announced sales guidance from three to five percent sales growth for the full year 2003 to four to six percent sales growth for 2003 and are narrowing our full year 2003 earnings per share guidance from the previously announced range of $4.80 to $4.90 to the current range of $4.85 to $4.90 per diluted share, a 10 to 12 percent increase over 2002. I feel confident we can deliver another record year in sales and earnings in 2003 given the new products we have introduced, ongoing cost reduction efforts and the experience and dedication of the employees that work at Polaris."

Mr. Tiller continued, "Although it is still too early to give quantitative guidance for 2004, based on the positive momentum we are experiencing in many of our businesses, the number of new products the Company has in development, ongoing cost reduction initiatives, and an economy that appears to be slowly gaining momentum, I anticipate that 2004 will be another record year, marking the 16th consecutive year of increased earnings per share for Polaris."

Conference Call held

Today at 9:00 AM (central time) Polaris Industries Inc. will host its quarterly earnings conference call. The conference call is accessible by dialing 800-374-1380 in the U.S. and Canada, or 706-679-0834 for International calls or via the Investor Relations page of the Company's web site, www.polarisindustries.com. If listening to the web cast, please allow sufficient time to register and download the latest version of Real Player audio software. The conference call will be available for one week after the call by dialing 800-642-1687 in the U.S. and Canada, or 706-645-9291 for International calls and entering passcode 3033822, and for one month after the call on Polaris' web site.

About Polaris

Information about the complete line of Polaris products is available from authorized Polaris dealers or from the Polaris homepage at www.polarisindustries.com.

With annual 2002 sales of over $1.5 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles, personal watercraft, Victory motorcycles and the Polaris RANGER for recreational and utility use. The Polaris Professional Series, a line of heavy duty Workmobiles(TM) targeted at lawn and landscape companies, equipment rental companies and construction operations, marks Polaris' expansion into the commercial equipment marketplace.

Polaris is the recognized leader in the snowmobile industry; one of the largest manufacturers of all terrain vehicles (ATVs) in the world; and a leading manufacturer of personal watercraft. Victory motorcycles, established in 1998, represent the first all-new American-made motorcycle in nearly 60 years, and are rapidly making impressive in-roads into the cruiser motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Consumers can also purchase apparel and vehicle accessories anytime at www.polarisindustries.com. Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the company is included in the S&P Small-Cap 600 stock price index.

Except for historical information contained herein, the matters set forth in this news release, including management's expectations regarding 2003 and 2004 sales, shipments, net income and cash flow, are forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ materially from those forward-looking statements. Potential risks and uncertainties include such factors as product offerings, promotional activities and pricing strategies by competitors; warranty expenses; foreign currency exchange rate fluctuations; environmental and product safety regulatory activity; effects of weather; uninsured product liability claims; and overall economic conditions, including inflation and consumer confidence and spending. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the company with the Securities and Exchange Commission.


                       POLARIS INDUSTRIES INC.
                  CONSOLIDATED STATEMENTS OF INCOME
                (In Thousands, Except Per Share Data)
                              UNAUDITED

                            For Three Months   For Nine Months Ended
                             Ended Sept. 30,          Sept. 30,
                             2003      2002       2003        2002
                           -------------------------------------------
Sales                      $447,696  $428,005  $1,138,756  $1,089,763
Cost of sales               338,602   325,575     887,282     855,144
                           --------- --------- ----------- -----------
     Gross profit           109,094   102,430     251,474     234,619
Operating expenses
     Selling and marketing   24,405    24,465      70,646      65,544
     Research and
      development            13,636    11,210      37,018      32,059
     General and
      administrative         18,659    14,805      52,353      44,752
                           --------- --------- ----------- -----------
          Total operating
           expenses          56,700    50,480     160,017     142,355

Income from financial
 services                     7,277     3,882      16,215      10,112
          Operating Income   59,671    55,832     107,672     102,376

Non-operating Expense
 (Income):
     Interest expense           593       554       2,035       2,017
     Other (income) expense
      net                       593       380      (2,360)     (1,894)
                           --------- --------- ----------- -----------
          Income before
           income taxes      58,485    54,898     107,997     102,253

Provision for Income Taxes   19,008    17,842      35,099      33,706
                           --------- --------- ----------- -----------

          Net Income        $39,477   $37,056     $72,898     $68,547
                           ========= ========= =========== ===========

Net Income Per Share
          Basic               $1.85     $1.66       $3.39       $3.06
                           ========= ========= =========== ===========
          Diluted             $1.74     $1.57       $3.24       $2.89
                           ========= ========= =========== ===========

Weighted average shares
 outstanding:
          Basic              21,380    22,335      21,483      22,412
                           ========= ========= =========== ===========
          Diluted            22,653    23,571      22,472      23,747
                           ========= ========= =========== ===========

Selected Balance Sheet Data   September 30,
---------------------------
                             2003      2002
                           -------------------
Cash and cash equivalents   $38,291   $67,506
Trade receivables (net)      73,022    52,639
Inventories (net)           226,200   181,005
Total Assets                678,184   609,727
Accounts payable            120,059   115,281
Borrowings under credit
 agreement                   18,011    18,031
Shareholders' Equity        286,473   268,363



Business Unit    Third Quarter Ended        For Nine Months Ended
 Information           Sept 30,                    Sept 30,
---------------
                   2003      2002  % chg       2003        2002  % chg
               -------------------------------------------------------
Snowmobiles     $96,817  $114,666  (16)%   $134,559    $211,602  (36)%
All-terrain
 Vehicles       287,687   252,663    14%    767,048     668,383    15%
Personal
 Watercraft       3,291     4,333  (24)%     41,756      37,382    12%
Victory
 Motorcycles      4,872     3,850    27%     37,019      24,225    53%
Parts, Garments
 & Accessories   55,029    52,493     5%    158,374     148,171     7%
               --------- --------- ----- ----------- ----------- -----
Total Sales    $447,696  $428,005     5% $1,138,756  $1,089,763     4%
               ========= =========       =========== ===========